Many of us think of color in terms of what we like and what we don’t like. We may not even be aware that colors can have an effect on how we feel. For example, intense colors like red can make us feel anxious or overstimulated, making them unsuitable for a bedroom. Cooler colors, like blue, can make us feel calm and relaxed, but they can also be too cold, depending on the shade used. Given this surprising information, it’s easy to see that color can play a big role in the sale of your home. You don’t want to chase potential buyers out the door. Consider these suggestions for using color psychology to make the right statement when marketing your home.
Yellow
Yellow is a bright, cheerful color, but it’s best used in smaller areas like kitchens, bathrooms, and hallways. When used in larger rooms as a general color scheme, it can be unsettling for some people. Pick the appropriate shade of yellow from a color psychology chart to ensure it has the right feel for your space.
Blue
This is a very popular color due to its tendency to make people feel calm and relaxed. Blue comes in many different shades and works well in any room, but light blues can have a cool feel, so be sure to use them in a room with warm-colored furniture and accessories. Warm, soft blues are a great option for color psychology.
Brown
As one of the neutral colors, brown is relaxing and feels cozy. Lighter shades of brown create a less stark contrast color than white and also work well with brighter colors. Consider the lighter shades on the color psychology chart when painting smaller rooms to give the room a more spacious feel.
Gray
Gray is another neutral color that works similarly to brown, as it looks great with most other colors. Gray is very popular right now. There are many shades to choose from and they range from warm tones to a more industrial and cool look. Warmer tones tend to create a cozier and more welcoming feel, which is an important consideration when preparing your home for sale. You will have a lot to choose from in the color psychology chart.
Green
Green is considered one of the most relaxing colors for the eyes. Because green has a bond with trees, plants, and grass, it is associated with nature, which can create a relaxed state. As with other colors, there are many hues in the color psychology chart, from bright, cool spring greens to more serene dark greens.
Our homes should be a reflection of who we are and what makes us happy … no matter how wild and crazy it may seem to others. But when you are preparing to sell your home, it is important to remember that we are all different. You can’t predict what a potential buyer will like, so take the safe route and use calming neutral colors that allow buyers to visualize how they could best use the space for themselves.
Therefore, the psychology of color can influence your mood and also attract a higher price when you sell.