What is the ultimate, ultimate, or essential internet marketing plan for small businesses…if there is one?

Thousands of small business owners already have plenty of internet skills, others are just starting out, and both groups have big ambitions and ideas. So what is the common thread necessary for you and other members of any group to be successful?

It’s the willingness to dig deeper, realizing that, at least in the beginning, money isn’t your only investment. You should also be prepared to invest many hours of dedicated work to get your internet marketing plan off the ground.

Have you studied the market? Do you know what your competition does? Do you know what your basic goals are? When you’re sure you can answer yes to these questions, you’re ready to set detailed goals for your Internet marketing plan.

First: Decide how many visits per day you want to your site and what you want readers to do when they link to your site. Do you want them to download information? Buy an item? Do both or do something else? Make sure the answer to that question is obvious to your Internet visitors.

Second– Identify your marketing approach and target audience and then determine the keywords for your marketing campaign. Remember that discovering and using keywords on your website are absolutely essential for search engine optimization or SEO. It is also important that these keywords are everyday popular words that describe your product and appeal to your audience. What are you selling and to whom?

Third: Is the value of your product equivalent to the sale price? If you are selling a product, are you selling it at a reasonable price? If you’re selling information, look at the information from the customer’s point of view and ask yourself how much the content is worth, either in future profit or simply the importance and usefulness of the information itself. Then set a fair price, perhaps what you would pay for comparable information.

Four: Decide which are the best Internet tools to achieve the goals you have set for yourself, and then decide which ones to use and how to integrate them into your plan.

Fifth: Do it… whatever it takes. Set a schedule for yourself to carry out your plan as outlined above and after that, JUST DO IT!