Optin email marketing is one of the easiest ways to make money online, and if done right, it’s also one of the most lucrative. Before you can put together a successful optin email marketing campaign, you need to understand the fundamentals.

First things first, optin email marketing is based on a single idea…

The idea of ​​”opt-in”

This means potential prospects aren’t just added to a list without notification. Instead, they are directed to a specific type of website that will allow them to decide for themselves if they want to be added to that email list or not.

This does a few things…

First of all, your email list is now much more targeted compared to an email list that is full of “bought” leads. In the internet marketing industry that I’m in, the amount of money you make is usually directly related to the number of people you have on your email list.

With that in mind, I’d rather have a list of 10,000 people who have gone through the opt-in email marketing process I explained above than a list of 100,000 people who were bought from a top source somewhere.

The simple fact that people raise their hands and request your emails means that your list will be much more receptive and many times more profitable.

The second thing I like about optin email marketing is that it keeps you safe from any possible “SPAM” complaints because the only people who get your emails are the ones who have specifically requested it.

SPAM is a big “no no” in the world of internet marketing.

Once people go to your special page and “subscribe” to receive your emails (this is called the capture page by the way), you now have the ability to send them related offers and earn money from those who buy.

This is just a brief overview of optin email marketing, but there is much more to learn if you want to do it the right way. I have made my fair share of mistakes with optin email marketing and have put together a freebie for you that should help. Be sure to check out the link at the bottom of this article to claim your gift, and more importantly…

Go out and earn some money.