Amazing is the power and beauty of integrating search engine optimization strategy with social media management. Optimizing social sites with targeted keyword phrases and the right links can dramatically increase online exposure and brand awareness. Google is including more and more social media feeds on search results pages and plans to do more. Therein lies the opportunity. By capturing multiple first page listings with multiple messages from different sources and catching consumers in the act of searching for a solution, you become the solution.
The power positions in this game are the first three organic listings on Google. These ads get clicks from nearly seventy percent of all search traffic, unlike PPC ads, whose ten paid ads combined, first page, get less than twenty percent. Clearly, this is where we want your business to be. Careful keyword research for more consumer-focused search phrases can get you there. Being there can increase your online ROI by migrating advertising dollars from pay-per-click to organic search engine and social media efforts.
Consumers searching online have a need, they need answers. Search results aren’t an interruption like traditional advertising, so your message arrives with confidence and authority. This is the beauty of it; no other medium works that way. By personalizing your message, based on keywords, obvious relevance shows the consumer that they are in the right place. This keeps customers on the page longer, reduces bounce rates, and increases sales opportunities.
Optimizing multiple social sites like Twitter and Facebook will increase ranking potential. Having multiple listings on the first page of searches makes you look like the only game in town and provides the advantage of providing multiple benefits of your product in Meta descriptions to appeal to various targets within the market.
Increased market share and online visibility around the world will enhance corporate image with participation in the social community. Consumers know they now have a voice. Social media can often satisfy and create loyal customers, knowing that they are being heard, even if the circumstances cannot be changed.
SMM and SEO often require a significant investment up front, in your time or money. However, the strategy can work well within most marketing plans, and often small changes will lead to big wins. Search engine optimization in a social media management strategy will generate ROI in the long run. You can take that to the bank.
Billions of searches are performed each month, and each impression offers an opportunity to increase brand awareness and trust. The power of integrating SEO with a social media management strategy and optimizing with specific keywords increases the beautiful occurrence of capturing customers on the spot.