As societies evolve, marketing also develops, telemarketing is a way of marketing a product (tangible or intangible) over the phone. Telemarketing applications are many and are only limited by our creative ability. Today in the United States one thing is certain, if you do not have a Telemarketing system, it is as abandoned as sellers if they do not make personal visits to their clients. In Europe, Telemarketing takes its first phase in the years 78-85, the character of this stage of development is the need to give credibility to the system among company managers. Entrepreneurs do not believe in the effectiveness of the telephone as a tool in their marketing strategies, the first companies to use telemarketing in Europe were IBM, KODAK, RANK, XEROX, AMEX, 33M. After the success of the first tests, the telemarketer was developed in Europe starting with Great Britain after France, Germany, the Benelux countries and today the implementation is popular in Italy and Spain.
TELEMARKETING
Interactive
Telemarketing is the only medium in the field of marketing, which establishes a dialogue between the sender and the receiver, anyone can talk on the phone, but communicating on the phone requires a great deal of creativity. A telephone conversation has to be a dialogue, not a monologue. Radiated, we address people with names and surnames who are willing to listen and be recognized, hence the importance of a good discussion on the phone.
Flexible
Unlike other means in the field of Direct Marketing, a telemarketing campaign can change the communication depending on the response we get.
Measurable
At each stage of the campaign, comparing the results obtained with the previously set objectives, it is possible to control the development, analyze the benefits, identify errors and modify the planning for later phases.
Agile
The telemarketing action can be implemented in a matter of hours, and the pace of the campaign is setting in terms of response and customer needs.