When it comes to ranking pages and creating the best SEO plan for any website, the need to pay special attention to the content that is placed on this internet location cannot be overlooked. While it has often been asserted that the quality of published internet content is just as important as frequent website and blog posting, uniqueness is another aspect that should also be seriously considered.
Republishing the same information from other sources is considered by Google search engines to be duplicate content and, in most cases, lower rankings, which is an important consideration that should be clearly understood before considering such action.
Creating unique and original content that is truly of value to readers is vital before writing another article or blog post. So what constitutes originality? Here’s an explanation when it comes to content and how to achieve the goal of creating original content and not just duplicate information worded differently.
unique content
In the realm of Internet publishing, unique content is considered text that passes the test of any available plagiarism tool; it’s fine as long as the published content has been rewritten or presented in a slightly different way, which is simply not true. Yes, all that written material may have passed the plagiarism test and is not exactly a duplicate of another written because the words are in a different order and the current version reads differently than the original. Unfortunately, this does not create uniqueness that also provides value. The exact same ideas have been presented, just in a different way with slightly different words.
Value-adding originality occurs when content is created to best suit readers, usually by adding other ideas and responses that come from the mind of the writer. Essentially, reading the same article written in multiple ways is still just that: the same article. Adding more points and more valuable information is what makes any written material especially relevant. In reality, it is much more complicated to rewrite content for the web or even write new content based on existing information than to simply present the same ideas in different ways.
Value added
The best way to get more interest and approval from readers is with unique content that adds value. Not only does this information serve readers better, but it will get you more website visits. Links to and from published posts that are considered more credible also have more SEO value, as they are understood to be offering more than just the same information that is already available on the internet.
Adding value to writing takes work, plain and simple. To write content with quality and value, you must include something extra that makes an article stand out from all the others. Presenting more ideas or more details—anything that best answers the questions that drew readers in in the first place can accomplish that goal. By striving to create more usable content, the value of the website can be increased, as can any SEO effort.
Using similar reasoning, it should also be noted that duplicate content, even if it reads completely differently than anywhere else, can hurt a website. Anything that can still be recognized as duplicate content is known to have a negative effect on SEO efforts. At least one different point or detail should be in each article, a bit of extra information or an extra tip to make it stand out from the regurgitated articles that already exist.
We hope this has helped clarify the difference between having a unique website and having unique information that is valuable to both website visitors and search engines. In its simplest definition, the best way to create content that is unique and of value is to include new ideas, new thoughts, new perspectives that haven’t been previously covered – that can make each article truly an original effort!