So you regularly send emails to your mailing list, do you know the optimal time to send the emails? Do you think your email open rates are standard for your mailing list?
Here we review industry standard information that can definitely help your business sell more.
So what are good open rates?
There are some statistics recently released by Aweber.com, where they provide an average open rate of 13.6% for emails they delivered in May 2010. Using this as a benchmark, how do the open rates for these emails compare? your recent emails? ?
There are many discussions about the best time of day and day to send emails. Once again, Aweber has very kindly provided his statistics for the best delivery rates according to the day. To be honest, there isn’t a huge fluctuation in the stats they provide, with the lowest open rates being 12.09% and the highest being 14.52%. Saturday is easily the lowest open rate, and Thursday is the highest, closely followed by Wednesday.
The hours that got the best opening rates were from 2 pm to 3 pm.
If you are sending regular updates to your mailing list, and for example have always done so on Saturdays, I would not recommend changing this as this can lower your personal open rates. However, if you don’t have a regular schedule as to when you send emails, I would recommend using these time frames.
Also, these open rates fluctuate, for example, in March 2010, Thursday had the third lowest open rate. So this is not a clear picture, but it will help give you some ideas about ways you can potentially improve your email open rates, and that the time of day and day will have an impact on this.
One thing we need to consider is the number of emails that are actually being sent each day. For example, if someone is on many mailing lists and everyone decides to send their emails on a Thursday, after a period of time, the open rates for Thursday will drop as people’s attention drops due to receiving too many mailing lists. emails. 17.7% of emails were sent on a Tuesday, with just 8.8% on both Saturday and Sunday. We want our emails to stand out, and this won’t happen on days when someone’s email inbox is clogged!
So I would recommend testing a variety of different times and days to ensure you find the optimal time for your mailing list, and also remember that this can change over time.
There are also a few other things you can do that will further improve your open rates, including:
Ask people to add your email address to their address books. This will definitely improve your email delivery rates.
Add a small image of yourself to your emails, as this has been shown to build a relationship between the sender and recipient of the email. It’s probably best to do this with an established email list, as in some cases this can affect the deliverability rate of your emails.