In today’s technological society, the first place most people turn to when looking for a store or service is the internet. This means that for any business, your company website is the only contact most of your customers will have with your company. Based on the first impression your customers get of your business website, they will determine whether or not they will buy your products and services.
Your website has personality
Your business website will speak many words to each of your visitors. A website can make your business look traditional, modern, creative, fun, sophisticated, and more. A good website design must match your personality to your company’s audience and correctly reflect the quality of your products and services. If this is not achieved, it becomes very easy to misinterpret the quality of what you sell and also; the vision of your company.
Branding your company with a website
Contrary to what some people think, branding is not just about logos, it’s about the feelings you get when you enter a store or a website. Effective branding is all about giving your company personality and life by stimulating the right feelings in your customers.
Among the Starbucks coffee shops, you’ll notice similarities like the same shade of green in the logo and apron and lots of brown tones on the walls and furniture. These elements remain consistent across all Starbucks coffee shops and work together to give you that “Starbucks” experience so many people are loyal to.
A website works the same way. A well-branded website will stimulate the right feelings in your customers, which will inspire loyalty. However, a poorly branded website will set your business apart from the rest of your competitors offering the same products and services as you.
Bottom line
Internet technology changed the way people do business. In today’s technological society, it is well known that your business will eventually need a website. A website gives your business a great opportunity to grow and find new customers. If you want to use your website to its full potential, you need to understand that building a website is the first step to branding your business.