How to Dig Google AdSense Gold Part 5 of 15 is about where to place your Google AdSense ads. The positions of your Google AdSense ad units are one of the most decisive factors in determining whether a user will click on your Google AdSense ads or simply ignore them. The home of your Google AdSense ads is worth days and weeks of tweaking to get to exactly where it will make you the most money. This is where you should ask yourself these five questions:
1. What type of content do I have on my website?
2. What do my users do when they visit my website?
3. Where can I expect my users to focus their attention?
4. How do I make my ads useful and not intrusive?
5. How do I keep my website as good as before without Google AdSense ads?
Use of Google AdSense tools
Google AdSense realizes that the placement of your Google AdSense ads is a very important factor in your potential earnings. So naturally they have come up with great tools to help. The first Google AdSense tool you should check out is your Google AdSense channels. They’ll tell you how each of your Google AdSense ads is doing individually so you know which position appeals to you the most. Next up are Google AdSense custom reports; designed to give you daily or weekly and even monthly statistics for each and every one of your Google AdSense ad units. This way everything is delivered to your email with important information. Another useful thing about Google AdSense custom reports is the fact that you can compare them and see how your ads are performing over time. Which is important because your user base can change, rendering previously carefully selected Google AdSense ad positions useless against these new users. And of course Google AdSense ad formats with them you can customize exactly the length or size of your Google AdSense ads. This is good as some high paying positions may be too small or too large for certain ad formats, for example your navigation. And last but not least, Google AdSense color palettes. Knowing which colors complement or match your content will increase your profits exponentially. Now all of these tools can help you find the perfect position if used carefully and many external factors are taken into account. For example, the fact that no matter how good the position is, people are different, it may attract some users and annoy others, just keep in mind the majority.
Google AdSense Heat Maps
Google AdSense has published a large number of heat maps over the years in an attempt to try to identify exactly where the best positions for your Google AdSense ads are. Although every website is different, there are certain areas that are just common sense and are sometimes guaranteed to work. The warmer the colors, the better the Google AdSense position, so red is good, while white is worse. There are three main types: general, blogs and forums:
General
The overall heat map indicates that the best Google AdSense position is at the top of your main content.
Forum
The forum heat map shows that the best location in the forums is the navigation aid, where most users will search often. But forum users are tricky because most of them skip the header and jump straight to the thread. And putting ads right in the middle of a discussion is downright annoying and intrusive; this can cause the user to ignore Google AdSense ads. So instead put one at the end of the last post in a thread that way, this gives the user more options when the discussion ends. Keep in mind, however, that most of your traffic will come back daily, so combine your Google AdSense ads wisely or use display ads to stay fresh.
Blog
The blog heat map illustrates that below your posts is where you should place your Google AdSense ads. Blogs are notoriously difficult to accommodate Google AdSense ads as they contain a lot of content to get the user’s attention. So the first thing is to give your Google AdSense ads a blog title to make them stand out a bit, but be sure to match the rest of the ad unit with your content. But blogs more than make up for their difficulty by offering a great way to diversify your Google AdSense ads. You can use Google search, for example, as your default search engine. You can also use referral ads when you align with Google AdSense. Not to mention, since blogs have a lot of content, they are perfect for Google AdSense section targeting. This way, you can pinpoint where exactly Google AdSense will look for content in your Google AdSense ads.
Remember that nothing is set in stone, these are just mere suggestions really.
Keep them close to home
Google AdSense ads tend to work best when they are directly in or below your main content. When it comes to the content side, like in an article, a user sees it while reading the content. Under the content, it serves the user when they are done reading after they are done, they want to learn more about the topic and Google AdSense ads will present them with an easy way to earn money from leaving your website. It doesn’t matter anyway, as 90% of users, when they are done with the main content, move on to other websites, so why not make money on their output?
guide them
A good starting position to test which Google AdSense position makes you money is the navigation menu. You know and I know that the first thing a user does after landing on a website is to check the menu to see what else you have on your website. So that’s right there when you can grab them, so even if they don’t find anything useful in your navigation menu, they do earn you some gold right there. Any skyscraper will do for this.
it takes time
The positioning of the Google AdSense ad unit requires a lot of patience and time. So don’t let all the accompanying frustrations stop you, it’s a great way to increase your Google AdSense gold, as long as you do it the right way.
thank you