Today’s business owners face the constant challenge of finding ways to stay in front of their target audience, and I experience the same with my own business. Facebook makes it easy for us to reach our audience right where they are hanging out.
Along with YouTube, Facebook is one of the most effective platforms for your video marketing campaigns. Second only to Google in terms of traffic, Facebook offers video marketers wonderful opportunities to promote brands, products and services and provide incredible exposure for those who do it well. But creating a marketing video and posting it on your Facebook business page does not guarantee success; you have to do a lot more than that to make your marketing videos stand out. To help you get the most out of Facebook video marketing, here are 10 tips that will allow you to reach a wider audience, increase conversion rates, and ultimately boost your sales.
End all your Facebook videos with a compelling call to action
Calls to action make your Facebook videos that much more effective in converting viewers into customers. Integrate them naturally into your videos to direct visitors to your online store or landing page and you’ll increase your sales without looking like a marketing bully.
Improve your videos with keywords
Your Facebook marketing videos will have a stronger impact if you carefully sprinkle them with relevant keywords about your brand, products, and services. Make them bold and put them where they can’t be missed.
Keep your videos short and concise
Video marketing on Facebook is most effective when your videos are short, no more than a minute or two. Given that the average attention span online has hit an all-time low of 8.25 seconds, below that of a goldfish, it’s not hard to understand why shorter videos sell better. Get to the point, use appealing images, and avoid useless repetitions.
Post an engaging introductory video on your Facebook business page
Did you know that Facebook allows you to pin a video to the top of your business page, where it will stay even after posting more recent content? You can take this opportunity to create a short video that introduces viewers to your brand and welcomes them to your page. At the same time, you can use the video to highlight a key product, service or special offer that you are currently offering.
Create highly targeted marketing videos
Through its suite of helpful analytics, Facebook provides you with the essential data and demographics you need to understand who the majority of your Facebook followers are and what types of content they enjoy the most. Use that information, along with relevant keywords, to tailor your Facebook videos to the needs of your audience.
Use video series for continuity
If you post Facebook videos sporadically, at irregular times, you cannot generate a sense of expectation. That sense of anticipation is precisely what you need to convert viewers into customers, which is why you should focus your Facebook video marketing efforts on creating a video series where all episodes are connected and posted on specific days at specific times. .
Turn customer reviews into effective marketing videos
Instead of presenting your products from your own perspective, present them from the perspective of satisfied customers. It’s easier to build trust and drive sales that way because consumers trust both real people’s reviews and personal recommendations. This is the endorsement of a third party. For best results, create a customer review series that covers all of your key products and services.
Incorporate unique discounts and promotions in your videos
A simple and effective way to increase the appeal of your Facebook videos, as well as to boost sales, is to embed into them coupons, vouchers, and discount codes that your audience can’t get anywhere else. Also, add a sense of urgency to these specials by giving them a deadline, so viewers want to act immediately after watching your videos.
Embed your videos in posts on Facebook and elsewhere
After posting a marketing video on Facebook, it doesn’t mean you can forget about it. Try to integrate it into your future posts whenever it is relevant. If your video appears over and over again, it can convince undecided or undecided customers, as well as refresh the memory of those who have forgotten it. The likely outcome? More sales.
Consider Outsourcing Your Videos
An increasing number of marketing agencies can now create animated videos for you that are specially optimized for Facebook. These videos can be more effective than internal videos shot with non-professional cameras or slideshow videos, and they are much more memorable. Although more expensive to produce, these videos can return the initial investment they require by significantly increasing your sales.
Finally, remember that Facebook video marketing is an ongoing process that generally takes time to show results. Don’t give up on the Facebook video marketing idea just because your first few videos haven’t brought you the desired results. Modify, adjust, adapt and keep doing it. Positive results will surely come. Now get out your camera and start recording!