When hiring any social media manager to take the lead role in your campaigns, it is essential that you find the right person because they will represent your brand.

If you are an organization dealing with a large number of social issues, a person’s lifestyle and online presence can have a big effect on choosing the right candidate.

List the qualities and skills you think are most important to your brand, and narrow down your candidate choices based on those factors.

Once you’ve narrowed down your options, prepare what you want to know ahead of time so you have an idea of ​​what type of individual you’re looking for.

Here are things you may want to consider asking when you interview them:

  • Are you comfortable taking the lead role in creating projects alongside our other departments to gain valuable business experience?

The answer to this question is vital because many social media managers do not understand SEO principles and this can cause a lot of conflict if the posts and the content they publish affect SEO and vice versa.

These two departments must work seamlessly together for effective marketing to take place.

  • Do you like to work in a variety of different areas of inbound marketing?

If your social media manager can only post to platforms, but lacks skills in basic design, email marketing, and content areas, they won’t always be the best fit for your business.

Social media marketing involves much more than just posting. Posting is what virtual assistants do, not managers. Managers must possess at least some of the skills listed in the specific job details below.

  • Are you up to date with today’s latest online trends? Are you energetic, creative and resourceful? Do you work well with others and feel comfortable taking a direction?

This question is very important as the position requires the person to get along with others and find a variety of creative approaches to getting the job done.

Social media marketing plays an integral role in assisting the corporate management team with overall brand strategy and requires the individual to communicate, promote, and implement future marketing strategies through a variety of inbound marketing concepts.

These inbound marketing strategies may include some or all of the following skill sets; graphic design, email marketing, promotion, SEO content, event planning, and other services and tools the company uses to maximize its brand initiatives. If the candidate cannot use a variety of different apps, software, and media, they are unlikely to be effective.

Many workers in this field think they are managers, just because they publish on platforms, this is not the case. They don’t understand marketing concepts, they’re just attractive, there’s a difference!

Specific skills required to be a successful manager:

  • Social media marketing candidates should be expected to have some of the following personal skills:
  • A solid understanding of branded products and customer service.
  • Excellent communication skills and the ability to sell ideas through a variety of different mediums.
  • Strong written and verbal communication skills.
  • Basic design and graphic skills.
  • A solid understanding of online marketing concepts such as video marketing, social media, email marketing, and content creation.
  • Exceptional writing and editing skills, as well as the ability to adopt the style, tone and voice of the brand’s blogging platform.
  • Excellent organizational skills to be able to work independently and manage projects with many moving parts.
  • Being sociable and interacting with other people.
  • Possess exceptional leadership and group building skills.
  • Socially responsible, humorous and open minded.

While not all skills are as important as the others, and let’s face it, not everyone may have all the required skills, the candidate is expected to possess at least a considerable number of them.

The same can be said for specific job skill requirements, which are:

  • The ability to work and communicate with the appropriate department managers to launch corporate strategies.
  • Create or access content that helps articulate brand value.
  • Conduct product research and analysis of marketing trends.
  • Provide detailed information, training, and product marketing reports to sales reps and other departments when needed.
  • Successfully start and maintain numerous social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. under the guidance of the marketing manager.
  • Provide communications on social platforms with a consistent, branded voice.
  • Find and join brand-related social media platforms.
  • Create and evaluate strategies in social networks.
  • Help increase the reach of the company’s social networks.
  • Submit various types of articles on a wide range of topics for your blog.
  • Proper writing and editing skills are a must.
  • Contribute to long-form content projects like eBooks and newsletters.
  • Carry out analytical projects to improve blog strategies/tactics and increase the number of users.
  • Practice honest and creative white hat SEO tactics.
  • Assist in end-to-end email campaign management, including planning, testing, evaluation, and reporting.
  • Development and optimization of lead nurturing campaigns.
  • Development of specific event planning strategies for the brand.
  • Keep up with the practices and standards in the email marketing industry and grow the brand through your lists.
  • Assist all departments in daily operations.
  • A minimum of 2-3 years of prior marketing or sales experience.

The truth is that social media marketing involves much more than just creating a few posts for Twitter and Facebook, it requires a lot of time, patience and creative thinking on the part of the manager to be able to run campaigns for long periods of time. time.

Results are difficult to quantify and are rarely measured in direct sales.

What social media managers can’t do is create direct sales. This is a misconception created by overzealous social media marketers who are just selling the idea of ​​social media. This is not reality, social media simply interacts with customers and creates excitement for a brand that drives sales through web traffic and corporate promotional marketing campaigns.