With the rise of the internet and social media platforms with an audience of thousands upon thousands of people, the concept of mass marketing seems to be a better marketing solution for many businesses.
What is crowd marketing?
A popular marketing technique in which a business connects with an influencer, who is in direct contact with the target market for the product the business is marketing. With the proliferation of social media, such as Facebook, YouTube, Twitter, Google+, and many others, crowdsourcing has become increasingly popular among marketers as a cheap, effective, and easy way to reach your target consumer. Unlike many other marketing strategies, target market reach can be monitored in terms of measurable indicators like likes, shares, reviews, retweets, comments, etc. At its core, crowd marketing techniques focus on increasing website traffic, raising search engine rank, and strengthening brand position. The main difference between techniques like Social Media Marketing (SMM), Search Engine Optimization (SEO) and Crowd Marketing technique is that the latter technique directly approaches the target consumers instead of focusing on the general public. One of the good examples of crowd marketing can be the celebrity endorsement technique. In this technique, a company identifies celebrities who already have a large fan base among the company’s target market niche; The company pays the celebrity to endorse its product among its target consumers. It is an effective way because people tend to be influenced by celebrities, their lifestyles and what they recommend. Such marketing technique is also used to approach the target market directly as long as the personality of the influential celebrity as well as their fan base among the target market population are properly selected.
Crowd Marketing Techniques
The most popular techniques are more recently based on the social media platform and use the power of content marketing to improve the reach of the target market. Since social networks have become an integral part of people’s lives, one of the most effective platforms is Facebook, which has more than 1.5 billion active users. Turning to Facebook as a platform to reach the target market has been popular these days. The technique is simple: take advantage of the content marketing method to attract the target market population among Facebook users. In this method, the business creates compelling content, mostly product or brand related videos, and finds an effective way to post it to Facebook that will ensure the highest ROI. Usually, celebrity pages, celebrity accounts where many people keep their attention, and paid advertising powered by Facebook to help reach a larger customer base are used as Facebook crowd marketing techniques. The number of likes, shares, and comments can be used as a measure of the success of the campaign. The most effective way to reach the target market is to use the key influence of the business niche. Identifying target consumers, their behaviors, and who or what they follow can make all the difference. If the key influencer of the target audience can be identified and used to endorse the product or brand, the success of convincing the audience of the trustworthiness and superiority of the business is greater.
The power of social networks
Another effective technique that ensures success is to use tools that help the business with key marketing insights related to the social marketing and content marketing wings of mass marketing. For example, few web applications help a company to identify a product’s target audience, its key influencer, its position and location within the web domain and provide the best crowd marketing strategy, from content recommendation to content recommendation. location of target markets. These tools make the implementation of your marketing strategies easier and more effective.
The Lego Group, a children’s toy building company, has been leveraging the concept of crowdmarketing since the 1990s; has used the Internet effectively to transform website traffic into effective customers and revenue. The key idea to engage target customers around the world is novel and simple: ask toy builders and idea creators to share their ideas on new toys. These ideas are posted on the website and are open to millions of enthusiastic audiences. Any builder can upload their unique design built from the combination of thousands of different block pieces. The models are placed before the public for rating and the models with the highest ratings are chosen for the award. In addition, the company uses the ideas and models of fans to build its toys. Recently, it has created constructions based on the theme of the movie “Star Wars” and “Lord of the Rings”, which are the most popular constructions of the company for years. The company has been embracing a social media-based marketing campaign to increase its audience reach and improve revenue. Last year, the company made around $4 billion in revenue, most of which can be attributed to the crowd marketing strategy. Crowd marketing has also allowed it to become a global brand. The success of the company can serve as an example for all companies that wish to adopt crowd marketing strategies.