Search Engine Optimization (SEO) has several aspects. Optimizing content with the right keywords is one of the most important. However, in their enthusiasm for writing, writers tend to overlook certain aspects of writing and their content may not be able to achieve them. its objective
The goal of any form of content is to engage the audience. It becomes easier for content that ranks higher in search engines. Therefore, the content created must take care of these two aspects. While it must convey the information intended for your audience, it must also be well-optimized with the right keywords.
Many writers make the mistake of altering the keyword to make it grammatically correct or make sense. Although it improves the quality of the content, it may not rank highly in search engines. For example, the word “my” in the keyword “selling my house” might pose difficulties for a writer. Consequently, you might be tempted to change it to “selling a house.”
While this subtle change may fit well with the flow of the content, it doesn’t serve its purpose.
The purpose of a keyword like “sell my house” is to respond to the user who wants to sell a house and wants to know how to do it.
Changing the keyword to “selling a house” lowers the search engine ranking of the content. Because when the user asks the question “how do I sell my house?” Google shows those blogs and articles on their first page that contain the keyword “sell my house” instead of “sell a house”. And, the content does not serve its purpose.
Therefore, content should be optimized using the ‘as is’ keyword as much as possible. However, keywords could be modified in cases where they make absolutely no grammatical sense.
Another common mistake that writers make is the inappropriate use of keywords. Sometimes writers don’t use keywords enough times in content to affect their rankings. On the other hand, keywords are likely to be overused. This type of content could be penalized by Google for keyword stuffing. Google is alert to keyword stuffing and doesn’t take kindly to content where the keywords don’t align with the flow of the content and appear to be an added addition.
SEO writing is a specialized field where the writer focuses on creating quality content that is well optimized to delight their audience.