Without a doubt, electronic commerce is a booming phenomenon in the world of commerce and business. Little by little and over time, we all get used to comfortable online stores that sell everything we need to buy in physical stores.
But things are not as easy as it seems for online retailers! When offering products on an online portal, there are also several shortcomings that you need to be aware of. Some of them are operational inefficiency, slow accounting, lack of departmental coordination, and inventory management issues. The main reason behind all this? An eCommerce platform, but too many tasks to handle! Reception sales for stock maintenance and other administrative functions. So it’s only natural that eCommerce stores are plagued with problems, mainly inefficiency and poor coordination. The integration of an ERP solution with the back-end functions of the e-commerce platform solves the whole problem so that you can have control over everything from one point. That is how.
#1 Sell Order Timing
Instead of manually transferring each order from the eCommerce system to your standalone ERP, you can now save all your sales order data automatically. Yes. The integration makes it seamless and as fast as possible. So now you have less turnaround time as every order accepted online starts with the fulfillment process through the ERP.
#2 Inventory management becomes easier
While doing business online, retailers mainly face issues like double data entry, demand variations, stockouts, bullwhip effect, poor SKU management, etc. These are obvious because inventories are huge for online businesses and are essentially stored in warehouses in different locations. After integration with the ERP, all warehouse information is synchronized in one hub and fed into the e-commerce system, so sellers can intelligently take and ship orders.
#3 Accounting Support
Sales/purchases numbers are at the heart of every business. Accurate accounting figures are essential as they help the business thrive on the sales front and manual data entry/interpretation results in faulty figures. The ERP integrated with the e-commerce platform helps the retailers or their accountants to improve the information flow of data such as shipping costs, shipping costs, sales revenue, etc. and later in accounting.
#4 Improved customer satisfaction
The synchronization of all information related to customers can better help companies to offer them personalized services and give them maximum satisfaction. The ERP integration results in an automatic update of each customer’s details in the e-commerce dashboard so retailers can change offers for them accordingly.
The hassles of running an eCommerce store alongside a separate ERP system are many. But, you need an ERP system deliberately to have control over all your processes and protect all customer credentials. Therefore, it pays to integrate the two to have optimized control and coordination between frontend and backend operations.