Building quality backlinks is essential to success online. There are a number of factors that propel your site to the top of the search engines, but links are arguably the most important. However, do not mistake the fact that not everything is equal. Search engines are becoming more rigorous in determining “high value” sites. Fortunately, there are key ingredients that, if followed, can prevent your website from being penalized and maintain your search position. How does that sound?

Types of links

Investing time in the backlinking process starts with understanding the different types of options available. The ones you find within the content are better known as contextual links, which are the ones found within the body of the content most commonly as anchor text. The idea is to implement a specific keyword as anchor text that links back to your site.

Authority links retain high trust with search engines and, as the name suggests, have high authority not only with readers but also with search engines. Techniques like writing guest posts or sharing are effective for building authoritative backlinks.

Getting an agreement with another webmaster to exchange links to other sites are reciprocal links. Submitting to link exchanges and simply contacting other webmasters are successful reciprocal linking tips.

link source

The content of the websites that point to your site has a high importance in the search engines. Take into account not only the words typed on your site, but also those that are referred to you. Is the site relevant to your niche or topic? What is page rank? How old is the site? Is it an authority site? There are a number of elements that the search engine may find important with the font. The important consideration to keep in mind is that quality is much better than quantity.

link age

Web pages come and go in the online arena regularly. Search engines place great importance on sites that have withstood the ordeal that results from the online environment. The age of the links is a good reflection of the quality of the sites. Receiving backlinks that are very old has a positive influence on the effect of the site pointing back to yours. Search engines want to provide their visitors with the most relevant site based on the search. When a well-established site points to your web page, it is an indication to the search engine that you have valuable content.

Look for those quality sites to create a web page that will climb the search engine rankings. Remember that quality to build backlinks is much more important than quantity. Consider the potential ranking power of links and how that affects your site. Begin now to embrace these ideas as you acquire the “perfect” bond. Would that work for you?