I have always known entrepreneurs and industrialists who are
objective, professional and intelligent when it comes to business plans and
Models. However, when it comes to naming the company,
The same person takes an extremely subjective stance. “My wife likes the
Name; is our last name, the name of my daughter and my son coined
together … “
Well, let’s admit that a successful company doesn’t always need to have a great
Name. But then it would be equally difficult to admit that there is
nothing to a business name … Starting off with a good name can make your
registration, branding, marketing and advertising work easier.
Names can help you stand out from the competition, be memorable, and
even make an emotional connection with your audience. V-Guard’s Mr. Kochouseph would vouch for the value of a name. Also, have you ever
Did you hear someone copying the name of a company that went bankrupt?
This article aims to shed some objective light on the
importance of proper naming from a brand perspective.
Trade names can be broadly classified into
Emotional: names of relatives or people. For every Tata, Birla, Muthoot,
Alukkas, Emotional Names. There are a thousand obscure and unknown names.
Geographic names may also appear here, such as Malabar Gold,
Tajmahal Tea, Kumarakom Lake Resort
Practical (functional, industry-relevant, and descriptive names). Best
Bakery, Infosys, Rubco, Popular Cars are some of the main
examples.
Short forms: names like IBM, 3M, MRF, KRS, and BPL would fall into this category.
The Short Cut – Clones of bigger names and buzzwords like Comsoft, Microserve.
The Promise or names that suggest the experience of the brand as
like Safari, Gypsy King, Director’s Special, Reliance, Action Shoes.
Invented / created or taken from another language Google,
Milma, Kalapani, Scooty, Tanishq, and most recently xylys.
The most cited example of Smart Names will be Monster Jobsite. Names with a twist in spelling or meaning are also included in this category. GosSip (coffee ‘), Focuz Corporation.
ED (the evocative and distinctive) Kingfisher, Apple, Splendor,
Amazon, Hush Puppies, Mindtree, Enfield Bullet.
My experience indicates that emotional names are complicated when
these are legal disputes. It is recommended to avoid the use of
last name. You’ll
find it difficult to prevent other people with the same name from competing
with you. Consequently, it will also be difficult for you to register the
brand in most countries. Ever wonder why Mr. Joy Alukkas reinvented
your retail business like JOYALUKKAS?
Avoid geographical names. These cause various problems.
First of all, you can’t prevent other people from using the name as
correct descriptive term. Second, if you leave a particular place
geographic area, the name may no longer be appropriate. Third, yes
choose to get the product from a different source, it may be
in violation of Fair Trade Laws in many countries.
Avoid names that suggest a relationship to the Indian state. It is
expressly prohibited by the Emblems and Names (Prevention of
use) Act. Names beginning with Indian, Bharat, National surely
attract the provisions of both the trademark and the emblems and
Names Law (Prevention of misuse).
Whether the name is purely industry relevant or descriptive of a feature
there are gains and losses. Marketing people often
tell you the friendly name is much easier to sell and you will get
immediate recognition with relevant consumers.
In the short term they are right, but in the medium or long term
(probably anything from 6 months) this advice is very bad
wrong.
A name that describes the product or service, or something desirable.
that could be achieved as a result of the product or service (for
QUICK example for a postal delivery system) is one that can be easily
adopted by imitators who hit the market. Good characteristics of the
product, for example, the words best, main, and top can easily be
used by others to describe their goods or services, and are therefore
not good marks.
The main risk you run is that your business will be successful,
and then comes a copycat, who might as well be a former staff member
on the market with a similar name. If your original name was
descriptive of any characteristic of the product or service, not
be able to prevent that similar name from reaching the market, and
taking a piece of the market niche you have established. You too
have the best bakery, best bakers, new best bakery around every corner
of the State …
Therefore, in order for your business to be successful in the long term,
the name you choose is very important. It is not
Coincidentally, the two most successful children’s brands in the state are POPPY and Schoobee. While there is clearly an element of luck, and perhaps an element of good management, the selection of a name that does not directly describe
Any characteristic of a product or service is a critical factor in
the long-term success of the operation. The expensive but smooth
The transition from the former Casino Group of Hotels to CGH EARTH was possibly due to this idea.
Short forms or acronyms and short three-letter marks are not particularly strong.
Although some are well known, such as IBM and BMW, these have been
forced onto their owners because the original words used to compose the
trademarks are descriptive. They are always quite easy to imitate, for
For example, it would probably be possible to start a transport company
under the KRT brand, without infringing KERALA ROADWAY’S
Intellectual Property Rights.
The Short Cuts suggest a follower attitude and even a lack of imagination.
Try to avoid buzzword or computer-type combinations. There
there are too many companies with names like comsoft,
microserve, etc. These names are very easy to forget, as there are so many
many of them. They simply lack the distinctive character necessary to
become strong brands, unless they have great success for others
reasons, for example Microsoft.
The names of the Promise offer a direct connection to something real, to a
part of the human experience. They rise above descriptive names because
their message is more about experience than task and
definitely bring the name closer to an emotional connection. However the
The downside is that you can have a large hotel, a large supermarket, and a
Great bakery. To add to that from a branding perspective, the
Acquiring ownership of these names and brands requires
long-term use and product association.
That brings us to safer havens of Eureka, Discord, and ED. Eureka
offers a wide spectrum of names that are easy to register from
are words coined by the company itself or taken from foreign sources
cultures. If you sit down with a scrabble game or pencil and
paper, and combine elements of your own name, it will soon appear
with a series of made-up words.
The hard part is taking the mental leap to adopt them as brands.
Any suitable word can sound terrible, be confusing to pronounce, or
spell, and may lose “freshness” in the long run.
With adoptive names or Eureka names it is always suggested that you carry out some
research
between people who speak a variety of foreign languages. There is
little sense in making the same mistake as Hindustan Motors with
its sub-brand “Nova”. In Spanish it roughly means “it doesn’t work.”
Likewise Volkswagen with its “Jetta” model, which means bad luck in
Italy.
Discord names are easily preserved as they disrupt the patterns of
association and cognition. They quickly go through the trademark and
registration process so you can actually own the identity. But nevertheless
note that the consumer should not find the name as well
shocking that I like it.
Evocative and distinctive names are considered the names that are
more retained in the minds of consumers and have different emotions
attached to them. A recent example would be Moto Pebl. Kingfisher is
one of those names with enough room to talk about beers and jets.
.
The actual selection of a suitable name is a difficult task. Ace
discussed, the best names are totally made up words, words with
a twist or even words that evoke a positive emotional connection. Tea
The best commercial brands are usually between 4
and 8 letters long, and does not need to have a discernible meaning in any
language and may not be related to any characteristics of
the product or service.
Creating or identifying a unique name is not enough; You will have to
confirm that the name does not infringe on someone else’s existence
Commercial brand. Hereby note that in the Indian trademark system
goods / services are included in the preview of 42 classes. Is essential
to identify the relevant classification of goods and services and make
a trademark search covering the Indian trademark database as well as
a company name search with the Registrar of Companies.
Only after obtaining a genuine non-conflict report for
trademark / company name search in case you continue with the
name (we at TM4I are used to people coming to us
trademark search after you printed your stationery, got your
licenses / approvals only to find out later that someone else owns the
Commercial brand)).
As a closing note, it is important that you own your
name and identity like any other asset. After that, it is essential to be consistent and consistent in the use of the brand.