Everybody likes a deal. The bigger the discount, the more we like them. Coupons and coupon sites have been around for years, but with the advent of the “Daily Deal” model brought to us by Groupon, the landscape has changed and become much more interesting. With this revolutionary idea came the competition and now there are hundreds of deals sites that focus on both national and local deals. The question is: how to make sure you don’t miss out on the deals you want without wasting time searching all the local sites and wasting hours checking daily deal emails. Enter the daily deals aggregator.
This new concept has been around for less than a couple of years and is helping consumers manage all the deal data that exists on the internet. A daily deals aggregator acts like a search engine or content-specific portal and captures all deals in one location, but there are a few other subtleties to finding the right aggregator for you.
Bid Management: Aggregators pull bids from multiple bid sites and place them in a single location. Many of these sites put them into particular categories like; Travel, restaurants, salon and spa, retail, etc. So if you’re looking for a restaurant deal in, say, Chicago, open up one of these aggregators and look under the food and wine category and BAM… you’ve got a number of deals to consider. From there, the user is taken to the daily deals site promoting the particular deal and can make a purchase. You don’t need to sign up for an aggregator, but if you choose to do so, you’ll be provided deal updates via email for the cities and categories you want. This allows the user to safely filter all emails received from the many deal sites without worrying about missing out on an amazing promotion.
Personalized Offer Flow – One of the best features of aggregators is the ability to filter out offers that don’t fit your lifestyle. For example, if you’re only interested in restaurant deals and aren’t interested in receiving updates on oil changes or hotel deals, simply opt out of this category. By simply setting your preferences on the website, you will be able to maximize your business flow and minimize the amount of time spent searching for them.
Niche content: Certain aggregators are now focusing on a target audience and providing reviews, tips, and other ads that are relevant to the daily deals subscriber. In fact, some go as far as providing a percentage of their profits to benefit different charities and causes for their target audience. It is a very special and interesting concept that gives the subscriber some personal interest in these aggregator sites.
The bottom line is that daily deals are not going away. Retailers, for the most part, like the economy and the benefits of finding new customers. The US economy needs better prices to motivate people to go out and buy. Aggregators are facilitating this process and will become an integral part of this industry in the future.