The rise in the number of smartphone users has made mobile devices the new normal. Realizing this, Google launched its first mobile index, giving mobile versions of websites an advantage when it comes to ranking. Therefore, marketers need to focus on mobile devices more than ever. If you need help optimizing your website for search engines in the mobile age, read on.
Create a responsive website design
To rank well, responsive website design is the most critical change you need to make. Responsive websites offer two-for-one value: they rank well on both desktop and mobile. In addition, the design adapts perfectly to the size of any screen on all devices.
Optimize content for mobile devices
Mobile visitors are looking for the same content experience as desktop visitors. Therefore, your content must be properly optimized for mobile devices so that users can quickly find what they are looking for. You should create content using short paragraphs, along with adding media such as screenshots or infographics to make reading enjoyable.
Make use of infographics
The attention span of mobile users is lower than that of desktop users. To grab and hold their attention, you can use interesting and engaging infographics. Engaging content has been shown to be shared more than three times across digital platforms compared to text-only content. The more your content is shared, the more chances your website has of becoming visible in search engines and getting a higher ranking position.
improve navigation
As mentioned, mobile device users lack patience; therefore, you need to remove any kind of hurdle or hurdle that visitors might have to face while navigating through your website. You can avail affordable SEO services for professional audit report as well as solutions.
Link Building Strategy
For your SEO success, you need to continue building links to your desktop pages. Even though the world is moving towards the mobile first index, the importance of link building is not diminishing. In addition to that, you should also consult with a professional SEO expert and create a mobile link building strategy to ensure that your website ranks above your competitors.
Optimize SEO on the site
Once you’ve designed and built a responsive website, it’s time to manage on-site SEO for your mobile website. From optimizing title tags to H1 headers, you need to pay attention to every little detail and make sure they are SEO friendly. Labels on mobile devices, for example, differ from labels on desktop. While desktop is around seventy-one characters, mobile is seventy-eight characters.
Speed up page load time
Building a mobile website with a focus on fast page speed can seem like a daunting task. However, it is important to remember that page speed on mobile devices can directly affect your SEO ranking. Slow load times reportedly result in about a ten percent increase in bounce rate and a four percent decrease in conversions.
Optimized for local search
Unlike desktop users, mobile users generally search for products, services, or information that are available locally. Reports also suggest that mobile users’ intent is often to perform an action. This clearly shows that you need to optimize your mobile website for local search to be present at the right time and in the right place where your potential customers are looking for products or services relevant to you.
So do you think you’re ready for the mobile-first index? Follow the tips above to get started and don’t let the first mobile experience stop you from ranking well in search engines. However, to create a more in-depth SEO strategy, you need to engage the services of experienced SEO professionals. Since these professionals are dedicated to continually updating themselves as the digital world changes, they will be able to help you find the perfect solution.