Everything you need to know about social media marketing trends today!

The world of social media has exploded with activity, and the social media trends of 2021 have changed since the onslaught of the COVID pandemic. Sure, it’s exciting, but it can also be overwhelming. You need to know how these changes affect your business and how to capitalize on them to improve your marketing strategy.

So, we’re dabbling in the digital world to help you understand the social media trends and opportunities for 2021. Let’s get to it!

1. Establish a connection to the live stream

Human beings need to stay connected for personal and business reasons. When they can’t do it face to face, technology is more than happy to step in and bridge the gap. Fortunately, new social media trends have come to the rescue during this pandemic. Live streaming, a popular medium that only went from strength to strength in 2020, will continue to play an important role in 2021.

People have become accustomed to learning and exploring live streams as they come closer to fulfilling their need for social contact and participation. So, one of our top tips based on social media trends for businesses in 2021…

Go live on social media at least once a week! And be sure to include a call to action that sells your audience something valuable at the end.

2. Give away something for free

One of the most valuable outcomes of maintaining a social media presence, aside from building relationships, is list building. When you post on social media, you can use your call to action to build your list. Free offers help make this process easier. Selling something valuable does not always mean an exchange of money. Your list is gold: your treasure chest of potential new customers and sales.

People will trade their contact information to get something they value. For example, some people don’t have time to read every word of your blog posts. A good summary of a blog article, or access to a hidden page on your site that provides summaries of your top blog posts, might attract some of your prospects.

Other free offers could include the following:

  • Access to conference slides

  • Detailed guides and tutorials

  • behind the scenes looks

  • free reports

  • And more

3. Show your brand personality with a video

Good news! There is still plenty of room to build your online presence, attract an audience, and build loyalty with video. And before you say, “Really? Isn’t the YouTube market saturated?”, think again.

Yes it’s true. YouTube has grown exponentially and is still the leading video channel. But the doors are open for the brand through content based on personality. Your unique personality, how you communicate with your audience, sets you apart and helps you stand out. So, be authentic, be yourself and have fun! Use videos to find and grow your tribe!

And don’t stop with YouTube. Carve out your niche on other video channels. Here’s a list to get you started!

  • IGTV

  • instagram reels

  • Twitter Fleets – NEW for 2021!

  • Facebook

  • interest

  • Tik Tok

  • Snapchat

4. Stand out on LinkedIn and Instagram with carousels

Let’s keep moving towards the social media marketing trends of 2021 with compelling and motion-focused content ideas! Why settle for static LinkedIn posts when you can spice things up with carousels? That’s how it is! You can create and publish entertaining slideshows! These allow you to stand out in the sea of ​​text-based LinkedIn posts and build awareness for your company page.

Not to be confused with LinkedIn Carousel Ads, it posts carousel posts for free. These posts grab attention and generate interest in bold, dynamic visual displays that take up more space in a feed. So be sure to include a clear call to action at the end!

Also, Instagram users get a huge benefit from using carousels in their feed. If a user doesn’t like the main image and passes it by, the second image is displayed in their feed. That gives you a second chance to win commitment.

Content Ideas to Share in LinkedIn Carousel Posts

  • Statistics, infographics and numbers.

  • Frameworks and step by step instructions, how to do it

  • Practical advice and business lessons

  • Conference slides and event content

  • Snippets of your blog post/listicle

5. Emails and ezines are still tried and true methods

Let your audience know when you post something new: “This blog is going viral right now!” Yes, emails and ezines are still some of the best ways to get attention for your articles and blog posts. So keep growing that list! Then use social media to highlight the content your audience wants.

To get permission-based subscriber list signups, use creative CTAs that encourage your prospect to trade their contact information for the tips, how-tos, and entertainment they value.

With so many new trends on social media, it can be tricky to figure out how to maximize your impact. Knowing these business social media trends exist and knowing how to use them to augment your strategy are two different concepts!

Let’s go over some of the ways you can use social media marketing for your business!

6. Use of links vs. audiovisual content

Whenever possible, use video, images, and audio to gain attention within social media platforms rather than redirecting them to your published content. Social channels want to keep people where they can be influenced by advertisers’ campaigns.

Of course, you want them to access your content, sign up for your free giveaways, and more. Here’s a simple social media trends 2021 strategy: Try using the first comment below your post to post your link!

7. Interact with your tribe through comments on social networks

Respond to comments on your social media content in a timely manner. If people take the time to interact with you on social media, doesn’t it make sense to keep them engaged? That is the point, after all!

Don’t let comments on your posts go unsupervised. When you leave your prospects to languish, you risk losing their attention entirely. If you engage with them, it encourages future engagements that lead to relationships, trust, and sales!

8. It’s all about the moment

Your social media post traffic depends on the first 10 minutes of the time you post the content. Tag people and spread the word to increase traffic flow, especially if it’s a live streaming event. If you do a live stream every week, do it on the same day at the same time every week. That way, your audience can schedule you into their activities.

Are you presenting a unique live broadcast? Spread the word several times in advance through various channels. Post your event details ahead of time through emails, ezines, and posts. If you have connections with people who support your efforts, maximize those relationships and ask them to spread the word.

9. The power of social media comments and bookmarks

One of your responsibilities to your audience is to select useful content. Whatever your industry, your audience looks to you for guidance, expertise, and resources. You can’t create everything, so you need to find reputable sources of content to share. Social bookmarking sites provide the means to do just that!

And as social media platforms toy with the idea of ​​killing likes (e.g. Facebook, Instagram), people need to find other ways to indicate their approval of posts they enjoyed or found useful.

Instagram is arguably one of the most popular visual-focused social media trends for businesses and has become increasingly influential in marketing. To build brand awareness, encourage people to save your Instagram posts (instead of just “liking” them). Use a call to action in your image and text. A simple “Check this!” it could be the ticket.

How else can your company benefit from these savings?

7 benefits of social media bookmarks

  • Save and organize the resources you want to focus on later.

  • Share resources with your team or audience.

  • Tag (tag) content for easy reference and searchability.

  • Create backlinks from social media bookmarks to your website.

  • Drive traffic to your website. (People find and click on content that others have saved to their favorite sites.)

  • Promote the mentions you receive from others (check the articles that mention you and your content).

  • Take advantage of SEO. (Search engines often display bookmarks in their search results.)

10. Ask questions to encourage engagement on social media posts

Want to encourage discussion and engagement on social media? To open the door to communication, remember the power of the question. make it interesting It would help if you pose a provocative question that makes people want to share their thoughts. A vague “yes/no” question like “Okay?” does not generate discussion.

Examples of questions that encourage discussion

  • I’m curious. Do you have a story to share about your experiences with _____? (Fill in the blank.)

  • How have you benefited from ________? (Fill in the blank.)

  • When was the last time that _________? (Fill in the blank.)

  • What is your favorite memory of ________? (Fill in the blank.)

  • Do you think there is a possibility that _______? What leads you to that conclusion? (Fill in the blank.)

11. Ego Bait

I know… it’s a pretty loaded term. But think about it. Influencers and industry leaders enjoy the spotlight. If they didn’t, they wouldn’t be influencers. Tag one or more influencers in your post and ask them to share.

12.Commerce in social networks

Social networks have become increasingly influential in consumer purchasing choices. And some platforms have capitalized on this new social media trend by introducing shopping carts. Your customers can research and purchase your products and services without ever leaving the social media platform.

Once again, social media platforms want users to stay on them for as long as possible. Feel free to take advantage of the tools they offer. It’s a win-win for you and the platform.

13. Humanized brands: the power of authenticity

And finally, you may have noticed this growing trend. People value transparency and authenticity in their relationships, and that ideal is spilling over to how they feel about the brands they support.

Social Media Marketing Trends from the Pros Predictions for 2021 indicates that your audience wants to know who you are and what you stand for. And companies that align with socially conscious themes are viewed more favorably by their customers.

Lean on yourself and let your light shine. Tell your stories. You are who you are, and there is a tribe out there waiting to meet you and support you and your business!

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