With all the activities demanding your attention as you build your business, making the most of your time is essential if you want to stay competitive. Now more than ever, you need to develop prolific writing strategies if you want to thrive online.
Why should you be writing constantly? One big reason is that your writing gives you credibility and exposure…which draws people to your website(s) and helps you in building your list. An added benefit is that writing is probably the most compelling method of keeping your attention and creativity focused on the core of your business.
Think about it. Writing is therapeutic. Once you get into the rhythm, a voice arises within you that wants to express itself. Better yet, there are plenty of people who want to hear what you have to say, especially after you’ve established yourself as an expert.
But writing takes time. It must compete with the hundred other things that demand your attention today. What is your job? You take advantage of it by creating a writing template…a system you can use over and over again to create informative articles that can be reformatted for other media.
Imagine creating content (say, an article) once and then repurposing it in at least 8 additional media types, all of which improve your exposure and list building.
That same article can be edited or expanded into a blog post, broadcast email, or even a press release. In addition, it can be distributed through Social Marketing or web 2.0 sites, such as Twitter or Facebook. You can even take your article and turn it into a YouTube video or audio for a podcast. It can become a Squidoo lens or even the base of a gift product.
What have you created in the process? A high-content marketing machine that exposes you across multiple mediums… with the added benefit of helping you in your list-building efforts quickly.