The internet is like a big jungle full of social media trees and interesting inhabitants such as web surfers, social media harvesters, and the terrible trolls.
This jungle has many kings, each with his lion’s share of territory. Would-be ‘cubs’ aspire to be like them one day, when their business will roar loudly and the fruit from the trees will fall on their paws. Others may be a bit tired, seeing this jungle as a dangerous place that can present unexpected challenges. Indeed, it is a tough place and sometimes it is a big competition when the kings start challenging each other to get the most attention.
Beginning entrepreneurs may wonder how to dominate territories in this complex jungle. They may even wonder why they need to do it. The answer is quite simple: the Internet is the best medium to spread the voice of a company across the country!
It is no longer efficient to rely on street advertisements and word of mouth. The digital age has made things easier, but it has also taken many potential customers away from offline businesses. People who used to read the newspaper or take a walk are now more interested in what the Internet has to offer. This means that they may not buy newspapers anymore as they can easily get their news online for free. They’re also less likely to walk around town, which means putting ads on fences and light poles isn’t as helpful as relying on placing ads on websites where people tend to hang out more often in today’s era.
Now that speed and technology rule the world, it is mandatory for any company to know every corner of the digital jungle and the ways to survive in it, communicate with its inhabitants and reap the fruits of the jungle while facing the competition.
Boris Goldstein’s book “The Internet Jungle” brings everything you need to know about Internet marketing in an objective, intelligent and comprehensive guide. Issues that threaten business, successful methods that can build trust and money, ways to increase business survival, and many more topics are unraveled in Goldstein’s literary work. It is an invaluable contribution to the development of an effective corporate marketing strategy. If you want to be the king of the internet jungle, read this one!