One of the biggest objections to product creation is coming up with a great idea for a product. As strange as it seems, your they’re often your biggest source of profitable product ideas, and you’re about to discover how to generate more profitable business ideas than you’ll ever use.

Below, you’ll discover seven different ways to generate your own ideas, how to tell if your ideas are likely to work, and how to test your idea to see if it will actually make you money.

First, let’s talk about a (not so) surprising revelation: already to have ideas In the last month, you’ve probably had product ideas for e-books, video series, membership sites, and so on. The fact is that coming up with ideas is not the hard part of creating products. Sometimes all you need to do is pay attention to what’s going on online and around you, and then write those ideas down when you have them.

So what’s the hard part about creating products? No, it is not creating the product. It is the step just after having an idea and just before creating the product, and it is called: Pick one idea and stick with it, despite all the other distractions.

This is, of course, followed by following through with the idea to the end. I bet you already know from your own experience that persevering to completion is truly the hard part of creating a product. Compared to that, coming up with an idea can be a piece of cake.

Here’s a thought that will take some of the stress out of choosing an idea and then seeing it through to completion: Even a less than stellar idea, seen through to completion, will become an asset and a character builder. Let’s say you pick your idea and run with it. You stick with it all the way from inception to final product creation and product launch. But it doesn’t work as expected and you don’t get the sales you expected.

You still have an asset that you can use for multiple purposes. You can repackage your product with a new cover and sales letter, and see if it sells better that way. You can use the product as a gift to build a list. You can enter your product into giveaways and joint ventures to build your list as well. You can use it as a bonus when you sell other products you have created or affiliate products. You can sell them resell rights, master resell rights, or private label rights. You can publish it on Kindle, etc.

By the way, there are numerous cases where a book didn’t sell well and the publisher just changed the title and cover, and now it sold like hot cakes. So it may not be your product at all; it could simply be the name of your product or the marketing you are using to sell your product.

And your product is a character builder for you, no matter how well it sells, because you’ve now proven to yourself that you can pick one idea and stick with it to completion. This ability alone can make you a very rich person.

You do not believe me? Imagine two people: one person jumps from one idea to another, rarely seeing them through to completion. The other person completes one idea after another. Unfortunately, the second person creates four products that don’t sell very well for every product that sells like gangbusters. After a few years, the first person has two or three finished products, while the second person has about 100 products created, 20% of which sold like crazy. Who would you say was more successful?

So how do you generate great ideas? Here are the seven ways we promised:

  1. Solve problems. If people need money, show them how to get it. If people need to lose weight, you teach them how to get thinner. If people have back pain, he shows them how to get rid of it, etc.
  2. Answer questions. Once again, you are showing them how to do something. For example, if people ask how to create a website, run an affiliate program, or use a shopping cart, answering their questions can be the basis for a product theme. Sometimes the question can be answered with software. For example, if people want to know how to generate traffic and you have created a plugin that generates traffic, you have an answer to their question (#2) that solves their problem (#1).
  3. Make a process easier. For example, every salesperson needs sales letters. If you can develop a software, service, or system that makes it easy to get sales letters, you just might have a winning product.
  4. improve something If you have a method of growing organic vegetables that makes vegetables bigger, tastier, or more filling, you have a product.
  5. Do something faster. Maybe you know how to make tomatoes grow twice as fast, or you know how to create a nice list faster than anyone else, or you have software that cuts down on the time it takes to complete a task—those are all viable product ideas.
  6. Do something cheaper. Can you teach the contents of a $997 course for $27? Or can you show people how to make something cheaper? Maybe you can demonstrate how to grow herbs for a fraction of the cost of the store; this could be a great product.
  7. Find the hidden desire or need. For example, there are tons of products on how to do every aspect of online marketing yourself. But it’s quite possible that there is a hidden market of exclusive buyers who would rather pay someone to build an online business for them.