A systematic approach is required to design a perfect website for SEO. There are some important points from an SEO perspective that need to be considered before designing an SEO friendly website.

Keyword research

Effective keyword research should be done before designing a search engine friendly website. There are several keyword research tools available. However, Word Tracker is a popular keyword search tool that is capable of finding relevant databases that can catch the eye of website visitors.

Strategic placement of keywords

The location of the keywords that have been researched is considered much more difficult and complex compared to the effort put into finding the precise keywords through research.

  • Try to put the keywords in the URL and include hyphens in the middle if multiple keywords need to be included within the URL.

  • Headings at the top of the page, as well as the bottom of the page, need to be made bolder in order to register well with search engines.

  • The anchor text to describe the links, the domain name and the title and meta tags must also be embedded with the keywords.

  • Make sure the content of the website is based on a theme that must include the keywords.

  • Put the keywords as close as possible at the same time, making sure the sentences are easily understandable.

  • Maintain a good keyword density throughout your article content.

Place meta tags and title

Meta keyword, meta description, and title tags continue to play an important role in determining the ranking of your website’s web pages in search engines. Title tags should be placed at the top of each web page. Meta descriptions must also be accurate.

The content should be updated regularly

The content should be regularly updated to gain better visibility among site visitors who visit keyword-related articles in search engines.

Improve the duration of the blog post.

The word count of the content is extremely important in making the website more SEO friendly. It is desirable to include content of at least 250 words on each of your web pages to achieve a better ranking in search engines.

Use fewer images

More attention should be paid to the size and placement of images within the website. Apart from the specific logo or symbol of the company or brand, the texts should be kept away from the images.

Frames should be avoided

Frames can be helpful in reducing website download times by dividing a page into multiple chunks. However, preventing search engines from searching web pages, as well as difficulties caused in navigation, are some of the drawbacks of using frames.

Creating backlinks

Most search engines rank websites based on link popularity. Backlinks are links that go to your website.

  • Valuable inbound links can be generated by listing your websites on relevant portals and directories.

  • Helpful and informative links are always favorable for search engine rankings.


The tips mentioned above should be kept in mind before designing a website for SEO.

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