If you think newsletters are “old school” marketing tools, you should think again. Newsletters can be your fastest way to cash, customers, and connections when you expand the focus of traditional newsletter models. But one of the biggest obstacles people face is creating new content on a weekly or monthly basis. This is an easy way to create newsletter content quickly and easily.
First, define the target audience for your newsletter.
It must be well defined. For example, “parents of preschool-age children” is a very specific group when it comes to the age range of children, so you can focus on issues related to children of that age. However, it can also include topics of interest to parents about their children, such as saving for college or technology to protect their preschoolers.
You can choose a well-defined geographic area for a local newsletter, such as “residents of the area between Main Street and Broadway, from First Avenue to Tenth Avenue.”
Second, identify topics that may interest members of your target audience.
Choose your topics based on the focus of your newsletter and your goals. For example, if you are trying to create a list of leads with specific demographics, such as “male golfers” (your target), you should include information about the game of golf, but you can also include information about cars that are good for hauling. golf clubs. If your demographic includes a more detailed description, such as “male golfers making $ 100,000 or more,” you can include information on luxury sport utility vehicles, along with more exclusive golf equipment. This expanded approach also allows you to partner with auto dealerships and sports retailers to build your list.
Now think about which people from the list you will complete below can help provide the content on these topics for your newsletter. (No one said you have to write the content yourself!) In fact, once you identify the topics for your newsletter, simply search your networks for people who can provide the relevant content that will appeal to your target audience.
Where do you do your banking?
Which banker (s) have you met at networking events?
Who do you know who can recommend a banker?
How banks can help: Banks have information on topics associated with wealth creation, which is of interest to a wide range of people. Bankers can also help you connect with a wide variety of other businesses, so if you need content for your newsletter on a specific topic, you can ask a banker if they know of a source for you. (And if a banker gives you a recommendation, ask if he can tell you that he suggested you contact the recommended person.)
Where did you buy your car (s)?
Where do you repair your car (s)?
Where do they repair your car (s)?
What auto parts stores do you use?
How Automatic Fonts Can Help: Men like to read about cars. Women need to know how to choose and maintain cars. Car dealerships and service centers also know a variety of people. You can use content created by car dealers for marketing purposes or ask if they know of a customer who can provide you with the content you need. And because you are a customer, they should be eager to help if they can.
What sporting goods stores do you use?
What sports facilities do you use?
Do you or a member of your family take sports lessons? Where? Who are the teachers?
What sports “famous” do you know?
Who do you know who plays sports? Which)?
How sports can help: Consider launching your first newsletter on a sports topic and build from there. It can be addressed to parents of children who want to learn or actively participate in a specific sport. It can be addressed to people of all ages who play a sport.
If your newsletter is aimed at a demographic that is not primarily based on sports interest or participation, it may still include sports information. For example, if your primary demographic is “parents of preschoolers,” you can include information on how to get started in different sports; why preschoolers need to be active; the benefits of sports social interaction; etc.
4. Insurance and investments
Who is your auto insurance agent?
Who is your life insurance agent?
Who is your landlord’s insurance agent?
Who is your investment advisor or broker?
Do you have commercial insurance?
How insurance and investments can help: People who sell insurance and investment products also have information on topics associated with wealth creation, which is of interest to a wide range of people. They are also often active in their communities, so they are a good source of connections with other people that you may want to reach out to provide content for your newsletter.
5. Connectors with credibility
If you have a house, who sold it to you?
If you ever sold a home, who was the real estate agent / broker?
Do you know other real estate professionals in your community?
Do you know a lawyer?
Do you know accountants?
Do you have children who go to school or play sports with any of these connectors?
Do you or someone you know belong to a local service club, such as Rotary, Lions, or Kiwanis?
How connectors can help with credibility: Credible connectors can help you because people often trust them and will follow your suggestions, so if one of these connectors makes a contact on your behalf, you can usually trust a positive outcome. Connectors often have extensive networks in their local communities as well, which can help you find sources of content. Besides being excellent connectors, they are also a good source of ideas on the latest topics of interest in their fields. Many may be willing to provide you with content, or may suggest reprints or other sources for you to use if you are looking for information on a specific topic.
Wow, look at all the people you know who can help you by providing content or connections. Now you are ready to publish your newsletter, because you know how to find content quickly, easily and painlessly. And even if your target audience is not in your local community (for example, it’s a global audience online), you can still use your local network to help you find the content that your target audience craves.