There are an increasing number of companies offering RTA leads to law practices and claims management companies. Leads’ prices vary wildly from tens to hundreds of pounds per lead. What exactly should you pay and when should you pay nothing at all?
There are also several types of lead on the market. Hotkeys, survey leads, and web-generated leads are the most common. Hotkeys can range from £ 60 to £ 200, survey leads can range from £ 40 to £ 100, and web leads can range from £ 20 to £ 90. Which of these prices represents the best value? price quality?
Well, first of all, there are certain times when any of these leads are totally worthless and you have to keep your money in your pocket. If the leads have been generated in a non-compliant way or if they are not exclusive they should be avoided at all costs.
If leads have been solicited by a lead generation company and then turned to an attorney, they will not meet the SRA and Law Society guidelines. This can result in a huge fine, loss of the case, and future unwanted scrutiny from regulators. Avoid these tracks like the plague.
If the tracks are not exclusive, they will be promoted for everyone and for your dog. When you do get to call, it may be the fourth, fifth, or fiftieth call they’ve had. Your chances of success are virtually nil, and again, regulators may be reported.
When you find a source of unique and compatible leads, you just need to compare cost, conversion, and return. If you have leads that cost £ 100 and you have a 1: 3 conversion rate, each new case will cost you £ 300. Now if the return on each case is £ 600, you will make a 100% profit on each customer. potential you buy.
You would expect the highest cost leads to have the highest conversion rates, but that’s not always the case. Multi-vendor testing is really the only way to assess the quality and conversions of your own leads.
The moral of the story is to have different types and sources of leads in your marketing strategy. Keep an eye on the returns for each campaign and only buy leads when you want them. Staying locked in on-going contracts and taking leads with blind faith is a quick route to massive losses.
By dealing with multiple sources, you also protect your business continuity. If you rely solely on one source and it goes wrong, your business could be decimated. By dealing with multiple sources, you’ll ensure that if a supplier leaves you, alternate leads are still coming in to keep you productive.
For more information on what to pay for RTA leads, you can visit the rtaleads.co.uk website. They also have a range of unique and fully compliant lead options available to suit all marketing budgets.