Economy in the UAE
Dubai is a global hub and has a fast-growing social media scene. The tourism authority has embraced this trend, offering many benefits to influencers. These influencers are expected to spread the word about Dubai and its attractions, and to encourage travelers to visit the city. It has also faced a recent human rights scandal and a coronavirus pandemic.
As a result, Saudi Arabia has been trying to change its image to attract investors and diversify its economy. To that end, the government has been working with public relations firms such as Influencer and Consulum. However, these companies have not responded to OZY’s request for comment. Despite these efforts, the Kingdom has continued to jail dissidents, ban women from driving, and snatch the assets of perceived rivals.
The UAE’s tourism sector contributes nearly 11 percent of its economy, according to a government report. However, other estimates suggest that it contributes closer to a third. To promote the city’s tourism destinations, the government has worked with influencers, including Emirati racing driver Saeed Bintowq and British fashion consultant Louise Nichol. These influencers are often featured on social media accounts and show their high-flying lifestyles. In one case, they may be seen sightseeing in the desert, or watching a horse race.
How Do Influencers Help the Economy in the UAE?
Influencers can also help promote brands through innovative campaigns. For example, Tourism New Zealand has launched a social media campaign with comedians, whereby the hashtag #DoSomethingNew was promoted to encourage people to visit a tourist destination in a different way.
Influencers are also subject to strict rules – they must be registered with the NMC and receive a licence to operate. While this may seem like a simple requirement, it is essential that influencers have the proper documentation and work with a reputable influencer agency. A violation of this law can result in hefty fines.
tourism influencers in the UAE
The licensing process can take as little as 20 minutes online. Once you’re ready, you’ll need to select your jurisdiction. Dubai is one of the most popular emirates for new content creators. A number of Free Zones offer a supportive environment for the creative community.