According to Forrester Research predictions, $2.5 billion will be spent creating, promoting and analyzing email marketing campaigns. From this, we can understand the importance of email in B-to-B marketing as it remains the preferred channel for most business communications. The most precious asset in this B-to-B marketing is email because it is an immediate and direct way of communicating with the customer.
So, in order to expand market options and receive huge customer communication benefits, we need to have verified, valid and correct customer email addresses in the database. Here the e-mail add services in brief E-append comes into the picture.
What is email addition?
Email aggregation is a marketing practice that involves existing customer data such as name, mailing address and its assignment to the list of providers to obtain the email address. The unique service of adding email is that we can attach up-to-date email addresses of all customers and prospects that are missing from the database.
A knowledgeable client file is vital to the success of most businesses. This technique allows us to develop very solid information that will help us stay together with our customers through effective channels of value that lead to better customer retention and total loyalty.
The email add process includes a permission request email to the customer to confirm deliverability and prompt opt-in for communication regarding specific products or services.
Benefits of email aggregation services:
Dramatically increase your sales.
Significantly increase the number of potential customers by generating correct, relevant and timely email communications.
It helps reduce business costs to drive customers to the website.
With email aggregation services, the response time for market tests of a service or product is less.
With this email aggregation service, single-channel customers can convert and build a strong multi-channel strategy.
Email aggregation is one of the few niche services that guarantees your ability to communicate with your B2B customers by providing their email addresses. Most business email addresses, unlike consumer or personal email addresses, adhere to the standard naming convention established by a company’s IT group. An approach that references the company’s domain/URL and its naming convention when creating valid email addresses in its database.
Get the luxury of choosing from pre-packaged HTML template packs so you can create emails that are nothing short of spectacular. You can also use the editor to upload your own code and customize it.