In the world that is currently dominated by online marketing, brands are almost about to forget about the effectiveness of the tried and tested effort, direct mail marketing. Instead of targeting specific demographics with impersonal digital ads, businesses can reach the door of an entire neighborhood with EDDM. This creates a personal effect on them, boosting marketing substantially.
So, if you are wondering whether or not incorporating direct mail to all doors into your marketing strategy will be a good decision, you are in the right place. Take a look at the following statistics that will show you why it is an effective option for you.
- More people read postcards than emails.
Although email marketing is much less time consuming and a simpler marketing effort, it can’t create the necessary appeal for your brand. That is why EDDM is a better choice when you want to grab the attention of your target audience. Studies show that,
- The lifetime of an email is 17 days in contrast to a much shorter lifetime of an email which is 17 seconds.
- According to reports, 73% of consumers in the US enjoy EDDMs the most as they can read them anywhere they want.
- 59% of US consumers say they love receiving direct mail for some new products.
- Up to 90% of direct mail is opened, which is much higher than the rate for emails, which is 20-30%.
So, as you can see, statistically, EDDM is a clear winner over emails.
- Oversized envelopes get a better response
Your prospect is more likely to look at the envelope peeking out of the mailbox if it’s shiny, too big, or both. Direct mail marketing, therefore, can directly engage customers with the combined effect of visual appeal and textual information. You can choose a 17×11 inch banner ad that can easily grab the attention of your target customer. That’s unlikely to happen with email, as users barely open all of the 605 emails an American receives every day on average. And statistically, large emails get 15% more response from customers.
- A profitable method of marketing
For a small business, marketing profitable products can be a huge advantage. It is obvious that brands will not invest too much in marketing, especially when they are not sure of the ROI of a certain marketing effort. That’s why every direct mail printing door can come in handy. It’s an option that won’t drain the bank account, and yet it handles the marketing quite effectively. When traditional marketing and digital marketing are ready to burn a big hole in your pocket, you can go for EDDM as it is certainly a much more affordable solution with less competition.
- The best option for brand recognition
Brand recognition takes time. However, in the digital realm, it can be difficult as there are hundreds of brand websites offering similar products and services along with their social media pages. Given the short attention span, your brand is more likely to get lost in the crowd. When you consider the contrast of 605 emails in the inbox and 16.8 pieces of mail in the mailbox for the average American every day, brand recognition seems to be easier with direct mail postcards from every door.
So, without wasting any time, hire a printing company that offers efficient and affordable EDDM services for your brand with quick response and guaranteed satisfaction. Make sure the company you are hiring is BBB accredited and also has good reviews online.