Linking to your site from other websites is one of the most common ways to make your site stand out on the internet.
However, there has been some misuse of this technique in the form of creating ‘link farms’. This has caused search engines to take notice and place restrictions on sites that use this link farming technique. Also, if you are a website owner that uses link exchanges correctly, you can get great results with this technique and see significantly more traffic to your site, which in turn will help increase your search engine rankings. .
The basic method for link exchange is a simple link exchange where you contact the owner of another website and offer to put their link on your website in exchange for them putting your link on their website. . The correct terminology is a reciprocal link. Typically you would do this with a website that had content relevant to your website.
Another common way to build links to your site is to pay for incoming links from high-ranking websites. This is an effective method but the payment can be recurring monthly.
You can also add article marketing to build links. Article marketing is simply writing articles that are relevant to your niche and then submitting them to other websites, mainly article directories. With every article you submit, you include a link to your website. You can then submit your article to high ranking article directories like EzineArticles.com. Readers love to learn more about the topic they are looking for and if you provide good information in your article, your readers are more likely to click on your link and visit your website.
Joining an online forum related to your niche is also a good idea. You can become a contributor by posting regular posts and comments. Set up your signature to include a link to your website and every time you post on the forum you are creating another link that points to your site. If you make your comments interesting and informative, other forum members are likely to click the link in your signature and visit your website. Before you do this, please read the forum rules. Some forums strictly disapprove of “linking your site, product, or business,” while others welcome it. Some forums even have a thread created specifically for self-marketing, so be sure to read the do’s and don’ts beforehand.
Start a blog that uses RSS feeds and submit the blog to search engines and RSS directories. This will give you additional exposure on the internet and remember to link your blog to your website if it is not already part of your site. You can post new content to your blog regularly to increase ranking and exposure.
To increase traffic to your website, you must be prepared to put in the time and effort required. There are also methods you can pay for to increase your rankings, such as the point on paying for inbound links. You can also pay for AdWords advertising to promote your website. If you can afford these services, they will benefit your website, but if you can’t afford them right now, try some of the free methods.
With any of these link building methods, you need to target a specific audience for your niche. This is particularly true with paid methods, as you don’t want to pay to host visitors who have no interest in your niche, product, or service.
You also want your existing visitors to come back, and you can do that by having a quality, engaging website that they’ll want to come back to. Monitor each method you use to build links and find which one works best for you, then continue building using the methods that work well.