Tea marketing automation the market is swelling at an incredible rate. Thanks to its affordability and key features of being an enabler and accelerator, more and more startups and small businesses are now signing up for its benefits.

Do you need more reasons?

Read this quick FAQ to learn why marketing automation is the undisputed armor in a startup’s kitty.

Q. As a founder of a new company, I am willing to opt for the free trial, but why would I want to use it from then on?

A. More than two-thirds of businesses that sign up for a free Marketing Automation trial end up realizing they need to keep using it.

Q. How long does it take to see initial ROI after automating my marketing system?

A. Of all the companies using marketing automation, nearly 3.75% see incremental ROI in the first year. For a start-up, this is crazy!

Additionally, startups can increase their ROI by using marketing automation and benefit from prominent features like zigihub’s micro-targeting, which can improve campaign effectiveness by 40-50%.

Q. What is the biggest benefit of using marketing automation for my startup?

A. The biggest benefit is “time saved,” as reported by most marketers. Marketers have expressed satisfaction with the amount of time they have been able to save with marketing automation. That’s tremendous time… time that can be used efficiently to accomplish other equally important tasks.

Q. How would my lead management look like after using it?

A. Marketing Automation (MA) automatically captures twice as many leads as businesses generate with a basic email system.

Q. How does marketing automation help me scale my small business?

A. Small businesses using MA outperform their competitors by 63%, according to a finding from Lenskold Group.

And what is more?

Businesses using the MA system have reported a whopping 451% increase in qualified leads, according to a Wishpond Studio.

To top it off, startups have seen their sales increase by 220% after using Marketing Automation.

That for one, that’s a big number!

In a nutshell, your startup or business journey can best be viewed through this flowchart… which points out the role and importance of marketing automation and what it can do for your business success.

Clever! That is a challenging job!

Yes, but there are trusted experts like zigihub that can do this job effortlessly with their built-in smart algorithms.

ziggi center is a marketing automation platform for businesses and sales and marketing professionals to integrate all their marketing efforts under one umbrella. Using data science and machine learning algorithms, this CRM platform makes life easier for marketers and makes the entire marketing process a piece of cake. For small businesses, MA is full of advantages as it literally sweeps away a lot of the time-consuming efforts, allowing businesses to scale faster.

The enablers of marketing automation

campaign management

Create, execute and evaluate campaigns on various channels; customer micro-segmentation based on behavior, purchasing patterns, demographics, etc. for the execution of targeted campaigns.

event driven marketing

Triggered responses are generated based on specific personal events of the customer, such as birthdays or subsequent payments, subscriptions, registration for free trials, visits to the website, etc.

Website monitoring

Integrated website monitoring system uses smart analytics to increase website traffic and lead conversion rate.

Social media integration

Integrate various social media channels into your marketing strategy by engaging customers in the digital world, thus identifying and gaining a holistic view of your existing customers.

Does zigihub’s social media integration work efficiently towards 360? understanding of the client’s social behavior. It uses fuzzy logic algorithms to match active social media users to the customer base.

Junk mail

On-the-fly segmentation of customers and prospects to send personalized marketing messages through templates to increase open rates.

Marketing automation accelerators

personalized communication

To attract customers, segmented lists are created based on their behavior, interests and activities to send personalized messages.

Client’s profile

Summarize your customers and create individual profiles based on their specific buying patterns, demographics, etc. known as customer profiles.

reference engine

The zigihub CRM and marketing automation platform uses 60+ algorithms through predictive analytics and machine learning to identify the most promising deals and leads.

Customers increasingly expect to receive product recommendations that match their preferences, purchase history, and tastes.

Campaign effectiveness

Monitoring and evaluating campaigns closely to improve their effectiveness is crucial to the success of any campaign. It includes detailed information about scans like opened, read, deleted, etc.

MA platforms are retaining the existing customer base by strategically developing their tools in line with customer tastes and preferences. This helps to offer novelties, safeguard the interests of the clients and make them feel valued.

These MA attributes work in perfect harmony to fuel a startup engine and help small businesses grow.

So, whether you are planning to start your own business or already have a start-up or SME, you will find that all your marketing related synergies are being taken care of by Marketing Automation.

As most of the marketers who use it say, it is a panacea for startups and SMBs.