Digital marketing means the promotion of products and brands using all means of electronic devices like personal computers, tablets, smartphones, and cell phones, etc. This is an effective approach to reach a large number of target audience and gain their valuable trust. Digital marketing includes different ways in which the marketer can choose one or more ways to interact with people. It provides the opportunity to execute and analyze marketing campaigns in real time and understand what is getting potential results.
Digital marketing is even profitable and increases ROI as it helps to directly interact with the target audience by giving them comprehensive information about the product or brand anytime, anywhere. It is the fast and feasible way to build a brand and reputation in the market. Effective results can be achieved using the following digital marketing components.
Search Engine Optimization: SEO (Search Engine Optimization) is the process of improving a website’s visibility for free in a search engine by adding search engine friendly elements. The search engine results pages (SERPs) for a search term are called organic results. Search engines like Google, Bing, Yahoo and MSN prefer relevant optimized websites to display any search terms.
Social Media Marketing: It is the process of engaging people through social networks like Facebook, Twitter, G+, LinkedIn and Instagram, etc. According to Comscore, online social media activity accounts for 25.2 percent of all online minutes in India. This gives you the opportunity to reach more than a quarter of Internet users and update them on your latest offers and new product launches.
Search Engine Marketing – Covers paid and non-paid methods to increase website visibility. Paid method refers to pay per click where the search engine charges for each click that leads the user to your website and unpaid methods refer to organic results achieved by search engine optimization. A survey published on Search Engine Watch reveals that SEM is the most effective acquisition channel for 85% of retailers.
Email Marketing – Sending a business message or newsletter directly to a customer’s inbox via email is called email marketing. Emails are sent to prospects, past customers, and current customers to encourage customer loyalty and repeat business. A global figure published by The Madison Logic Company in April 2014 establishes that 122 billion emails are sent every hour.
Affiliate Marketing – Affiliate marketing is a type of marketing where a company rewards one or more affiliates for each conversion. In other words, it is the practice of using one’s talents and efforts to promote the businesses of others and earn rewards in return. The reward model is known as CPA (cost per action).
Web Analytics: Web analytics is used to monitor website traffic and user activity thoroughly. It helps you analyze the influence of your new marketing campaigns or your latest activities. You can also assess the interest of users, as well as the number of unique visitors and returning visitors. You really see the ROI from other marketing campaigns. It even demonstrates demographic data showing which geographic area suits your target audience. Therefore, it is the crucial part of digital marketing.
Mobile Marketing: Means sending commercial messages through mobile phones in the form of SMS, MMS, IVR, QR codes and responsive websites. It is a potential approach towards digital marketing as there were 904.51 million mobile users in India in March 2014 with the addition of 1.05 million monthly cell phone users. Data revealed at CMO Council India indicates that Indian businesses spent Rs 3 billion on mobile ads in 2013 and the market is forecast to grow by 43% in 2014, according to the Mobile Marketing Association.
Using one or a combination of the components of digital marketing, one can make their fledgling business prosper. Digital marketing takes you on the right path to success.