Dollar store marketing is an ongoing requirement for everyone who wants to achieve dollar store success. After all, with costs continuing to rise, there is no room for stagnant sales. If there is a desire to generate profit, generating sales is undoubtedly one of the key pieces of the formula. Instead of opting for an expensive new set of dollar store marketing actions, the place to start is with the basics. In fact, these basics are critical to success with dollar stores. Once they are firmly established, there is certainly time to move forward with new and innovative actions. Read on as I present 3 dollar store marketing tips that focus on the basics.
Tip #1) Order merchandise for key exhibits
One of the keys to creating a store that looks complete with lots of new arrivals is to have new merchandise arrive periodically throughout the month. Always be on the lookout for great prices on top-selling products that can be displayed in large quantities. To begin this process, simply select three or four locations toward the front of your store where newly arrived merchandise will be displayed. Order for those locations and display newly arrived items as soon as they arrive. Be sure to plan ahead and always have these few key end caps stocked. Rotate select end caps throughout your store to keep things looking new and fresh.
Tip #2) There must be absolute products in the windows
Success with dollar stores includes the use of one of the greatest assets you have: store windows. Bring popular sale-priced items to your store in qualities big enough to add bulk displays in your store windows. Position signs so they face in and out of your store. This will excite shoppers even before they enter your store. Another use for these windows is for painted banners and signs for holidays and events.
Tip #3) Place great deals on front covers and in the lobby
Always look for ridiculously priced items to add as unique offers. Even better are the most expensive regular items you’ll never find at Dollar or Dollar Plus stores. No need to buy truckloads. Just buy enough to build an end cap or foyer screen. Your shoppers will remember these great buys for many months after they’ve sold out. They’ll come back just to see what the next crazy deals are at your store.
For your success with the dollar stores!