One of the most important tools to use when opening a dollar store is signage. When used correctly, these simple ads to make small advertisers really do make a big difference in dollar store sales levels and ultimately dollar store profits for your business. However, it is often difficult for those just starting out to understand the true potential and even where to place signage. But do not worry. In this article I present 10 places to use signs in your store.
#1) On the inside walls of your store. Welcome all who enter with a lettered sign at the back of your store. Don’t forget to add a thank you sign directly above the exit doors.
#2) In the windows of your store. Focus first on the windows along the front of your store. Next, add signage to windows facing all high-traffic routes. This starts with simple open and close signs and builds from there. Add hours of operation signs and even seasonal banners to liven things up when opening a dollar store.
#3) Hang signs from the ceiling. These can indicate which items can be found in the various aisles of your store. They can help note holidays and other events. They can also be used to add a splash of color to your store.
#4) The signs will be in addition to dollar store sales made on the end caps. Get in the habit of always adding signage to the end cap displays. As noted, sales will grow, but more importantly, so will your dollar store profits.
#5) Always add signage to bulk displays in your store. It doesn’t take a huge sign to make an impact. A well-positioned sign that explains what is on display and the price will go a long way in attracting attention and generating dollar store sales for you.
#6) The checkout area of your store is another important place for signage. As customers wait for their purchases to be completed, many will be drawn to the items on display around the cash registers. The extra sales add up and so will the dollar store profits for your business.
#7) Always add signage to newly displayed hot sale merchandise. Make it standard practice to include signage with all new arrival hot sale items on display. Again, the attention-grabbing ability of signs will pay dividends for your business.
#8) Add sandwich signs outside your store front. Use them to note special offers, new arrivals, and other changes to your store. Signage draws attention and special offers entice shoppers into your store.
#9) Your store front doors are a prime spot for signage. While care should be taken not to block the view of those entering and exiting, this is the one place everyone who enters your store sees. Please use this space accordingly by posting announcements of current and upcoming sales and events and other important notices.
#10) Last but not least; have one person carry a sign pointing the way to her store. This simple step can bring many new buyers to your store. While many spend little on their first trip, those who had a good experience will come back and spend much more on their second visit. Watch your dollar store sales levels and dollar store profits increase when you consistently use this strategy.
For your success in opening a dollar store!