With more than 600 million active Facebook accounts, this ubiquitous social media site is a potential marketing goldmine that has attracted the attention of the business community almost since its founding.

Due to the unmatched opportunity to reach and engage with a target audience, all businesses, large and small, should consider adding a Facebook fan page to their marketing plan.

A professionally designed fan page can take full advantage of Facebook’s vast networking potential while promoting the credibility of your business to both current and potential customers.

The social proof aspect of Facebook

Facebook takes advantage of the “social proof” principle, a psychological term popularized by Dr. Robert Cialdini, author of the groundbreaking book Influence: the psychology of persuasion.

The best way to demonstrate the power of social proof is to set an example that we are all familiar with: we seem to instinctively know that people are more likely to frequent a busy restaurant than an empty one because the food must be good or people must not. I would. to be there.

A similar phenomenon occurs when a friend of a Facebook user “likes” a particular update or business on Facebook. Since you trust your friend, you place more importance on your decision and are more likely to research and consider the information you just approved.

Another benefit of this is when you “like” what your friend liked, your own circle of friends see it, and the process becomes exponentially larger and can become a trend. This is what is known as going “viral.”

From a business point of view, a simple Facebook fan page update has essentially turned into a free advertisement for your business that has just been broadcast to an exponential number of potential new customers.

Since there is currently no limit to the number of users who can like a page, this potential fan list is practically unlimited.

Are you starting to see the exciting possibilities of having a Facebook fan page?

Facebook enables organic targeted marketing

But what’s truly remarkable about Facebook is that updating your fan page (read: product ad) doesn’t advertise to completely random people; It comes from reliable sources (essentially “word of mouth” recommendations from your own friends) and is often broadcast to people within the same age group or geographic location as the original fan.

This organically targeted marketing available on Facebook has reported click-through rates of up to ten times higher than typical paid ads.

Facebook truly is a marketer’s dream come true!

Facebook users are loyal and expect a consistent experience

Since fans of your Facebook fan page have access to updates and promotions within the Facebook site, a website they already visit and frequently visit, this presents an obvious advantage over, for example, traditional mailing lists. They do not guarantee that an email will actually be read. by a busy customer.

It’s also important to create a sense of belonging and brand identity that your fans can bond with. That’s why creating a page that is in harmony with the overall design, marketing tactics, and philosophy of the company ensures attention and brand loyalty.

Facebook users are passionate

Beyond the advertising potential that Facebook fan pages have, a business can get particularly accurate feedback and respond to it in a timely and personal way. Comments from people who share their personal experiences allow a company to really get to know its users, as they are more likely to leave messages on the company’s fan page wall when all it takes is a simple click of a button. button instead of the arduous task of writing an email.

And there’s another benefit for businesses: Responsive fan page owners seem authentic and attentive to their customers. Adopting this kind of attitude will put you way ahead of the competition.

You get as much as you put in

It is not enough to create a professional Facebook fan page and expect a community of passionate consumers to rally around your product or service. You must take an active role in keeping your Facebook fans interested and engaged. This is achieved by making frequent updates and providing your customers with quality information and benefits such as coupons, special promotions and exclusive offers.

With thoughtful responses and frequent updates, it is possible to build and foster a sense of community between the fans themselves and the brand. This results in close communication that ultimately turns into increased customer loyalty, a highly sought after and valued relationship that most entrepreneurs strive to achieve with their clients.

Facebook is here to stay

Other social media sites have never realized success and achieved this kind of admission into the psyche of popular culture. Somehow, Facebook seems to have reached a critical mass that makes an investment to create a presence there, long-term value.

In all likelihood, what drives this growth and sustainability is exactly what would benefit your own business the most – rather than attracting niches, this social media service has succeeded in attracting users from incredibly diverse backgrounds, age groups, and locations.

Bottom line for your business

All these factors, along with the potential growth of the network itself and the tools it provides, make Facebook Fan Pages a marketing tactic that should not be ignored.

In addition, it is an extremely valuable advertising medium with a minimal investment. This is why I strongly urge all businesses to consider the benefits of a professionally designed fan page that will potentially showcase your business brand to 600 million Facebook users.

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