To be honest, a mobile app is the icing on the cake for the user experience, while calls and texts are the most important functions of a mobile device. However, an application can become the highest priority for a person, if it is attractive enough. A mobile app can build brand loyalty and help you not be left behind in the competitive marketplace. In fact, users want their favorite brands and companies to develop their own mobile applications for a personalized user experience. Mobile application development in India has become serious business as there is a growing need to develop and design mobile applications.

A mobile application is the best marketing and communication tool for any business / company inexpensively. Considering the importance of the mobile application and its usability, you can choose between Android or iOS. Before developing your application, it is advisable to do market research on Android and iPhone application development companies in town to find the right developer for you. Almost every entrepreneur can come across this question: Android or iOS? Both platforms have their pros and cons. Based on your requirements, choose the right platform for your application.

The green robotic human is known for its lucrative features, affordability, and smartphone fragmentation. Unlike Apple, Android has a wide range of devices, making it the top priority in app development. Expect! This is not the only reason to choose Android. There are more advantages in developing an Android application. This is why:

Android dominates the Indian smartphone market

According to a recent survey, the Android operating system has captured 97 percent of the Indian smartphone market. Currently, India stands as the third largest smartphone market in the world after China and the US.

Android is the only market that can offer high-quality features at an affordable price for a wide range of mobile devices. Simply put, any average Indian consumer can buy an Android smartphone within their preferred budget. Due to market segmentation and affordability, Android continues to dominate the Indian smartphone market share.

Android offers low barriers to entry

IOS application development companies must require a Mac desktop to develop iOS applications. On the other hand, Android application development can be done on Windows, Linux or Mac. In addition, Google charges a one-time fee of $ 25 to register as a developer while Apple charges $ 99 per year. For Android app development, all you need is a system and a $ 25 fee to start your development process.

Android applications are developed using JAVA.

Java has proven to be the most powerful programming language and is used to develop a wide range of devices. It is open source that provides free source code from its Java Development Kit (JDK) to developers and the added benefit is that it can run on any system regardless of hardware and software dependency. This powerful programming language is used to develop native Android applications.

Since Android applications are written in the Java programming language, they can be easily ported to other platforms such as Symbian, Blackberry, Ubuntu, and Chrome OS.

Android is great at customization

Tired of the same old widgets? Cool! Download a widget from a third party app and replace it with your stock. Bored of the same design? You can also download and replace it. Android allows you to customize your application the way you want; that’s the main reason developers love developing apps on Android more than any other platform.

Android provides the perfect platform

In the rapidly growing application market, the ability to adapt quickly is very important. Android’s Google Play Store allows you to update the app in an hour, in response to user feedback, while the App Store follows the same lengthy process to submit your app. You can submit the same app multiple times on the Play Store, while it will take at least a week to launch your updated app on the App Store.

In addition to multiple uploads, it also offers Alpha and Beta versions that can be accessed by a set of members to test your application. Based on feedback from testers, you can fix bugs and / or incorporate some features before it reaches actual users. Therefore, Android provides the perfect platform to test your application.

Android is profitable

Yes! You heard it right. The general assumption is that iPhone users are wealthy to make in-app purchases and thus generate more revenue than Android. But this is no longer true. Android developers can generate income through initial app purchases, in-app purchases, and the most profitable app ads.

According to a survey conducted by DAU-UP, the average revenue per user for Android games was only 20% in January 2010. Surprisingly, it reached 65% at the end of the year. Additionally, advertising costs are 20% to 50% lower for Android apps, which can eventually be more profitable than iPhone apps.

Now that you know the benefits of investing in Android application, you can develop your application on this most promising platform to stay ahead in this competitive market. Due to its ease of use and affordability, Android remains unbeatable and continues to rule the smartphone market. Remember, developing an Android application is not an expense. It’s an investment!

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