Sales copy formula for websites

Would you believe that all the great websites that sell products or services follow a formula? They all use the tried and tested acronym AIDA. This stands for Attention, Interest, Desire and Action.

Grab people’s attention with a catchy headline or product title.

You’ll see. You have to prevent the reader from simply scanning the content on their tracks, with a main title with subtitles that attract the attention of curiosity.

Examples of headlines are:

Find out why…. Who else wants…. How…, etc. For sales copy, it’s a good idea to test your copy using different headlines and subheads. A subhead is a line of copy that has the following importance for your sales letter or advertisement. They expand on what the headline and xxxx are about. Subtitles have a smaller font size and different colored text.

You can have up to 5 captions and this is known as stacking the deck. Another thing that can be added is a previous title. This is a line of copy that goes over the headline in a smaller font size and different colored text. This copy is like an introduction to your bold statement headline. Example: Warning: Don’t Read This Unless You’re ……..

Greeting:

Implementing this in your sales copy can be very effective. If you can, use the person’s name. An alternative is to address the letter to Dear Friend: or Dear Fishing Fan: as an example.

Opening paragraph:

The first paragraph is an important element. This is where the transition takes place by linking the attention-grabbing headline to the body of the copy. Follow along with 3 more paragraphs describing the solutions you are offering.

Narration:

Another important item for your copy. These can be based on personal experiences related to the product, a celebrity who has used the product, or a customer who is known to be using the product. For the example of a customer using the product, this can be built around a case study. You can create an engaging problem-solving story from the customer’s successful experience using the product.

bullet points:

Hear that you will develop readers’ interests by describing what your service or product does. Take a list of all the benefits of your offer and create bullet points around them. Vignettes can come in other forms, such as feature vignettes, curiosity vignettes, self-interest vignettes, and giveaway vignettes.

Testimonials:

This is where other customers who have used your product and speak highly of it give a glowing recommendation. Testimonials can be in text or video form.

Create an irresistible offer:

This is where it gives bonuses, limited availability on value, and also offers deep discounts.

To guarantee:

Offer a compelling extended money-back guarantee with no questions asked and no hassles.

Call to action:

Now is the time to tell and explain to the potential buyer the procedure to follow to buy and receive your product/service.

The PS:

This is where you remind them of your irresistible offer, great guarantee by thanking them for making a wise decision. You can also put another call to action here.