5 high-impact tips for creating a unique brand identity
When thinking about your product or service, what comes to mind? What do people imagine? What characteristics do they attribute to what you provide? And does it stand out from your competitors?
When building a memorable business brand, these are important questions to consider; Otherwise, you risk losing valuable business because your brand is not sufficiently differentiated from others that are pursuing the same target audience as you.
Your brand must invoke an identity, an emotion, characteristics and something that makes you, you. This is where that differentiation comes into play: harnessing and transmitting its uniqueness.
Through brand marketing, we connect consumer experiences and perceptions with their unique offerings. Your brand then stands out in their mind as they develop a connection to it, ultimately making it that much easier to convert them into loyal customers.
Many brands offer similar things and therefore can get confused in their marketing, resulting in a dull brand in this ever-growing sea of commodities and services.
Never compare yourself to the competition, live to be so unique that there is no comparison.
This quote is so true because who you are can take you far! That is, how you choose to define yourself, your brand identity and the entire brand that supports it will determine your success.
This is where some work and investment comes in because you want to get it right from the start.
To ensure your best ROI (return on investment) is the most cost-effective and budget-efficient, consult a branding expert early on to fully develop your unique brand identity and strategy.
Unfortunately, many small businesses or start-ups try to take the more profitable route of trying to do it themselves or paying a friend who “knows computers,” but their efforts often fall short and end up costing them more time and money. in the long run.
Not to mention lost sales because your brand doesn’t resonate with your ideal target audience.
When you work with a branding expert, you will have a clear idea of what makes your brand stand out to attract the right people who are happy to pay for your products or services.
You will also know how to apply your custom branding strategy for all your business marketing needs, including your unique branding concepts, guidelines, logo, website, marketing materials, social media, and printed materials.
READ: Why cheap websites are more expensive than you think
During one of my regular excursions on Facebook, I came across a post where someone was arguing that you should properly invest in a website and listing all the reasons for doing so.
Hell, I could have written that post myself!
And as usual, then came many responses that practically said the same thing: “But what if I have no money?”
Read on to find out why your website may underperform.
Read more on our website.
A brand with individuality has a unique competitive advantage.
Think of your current favorite products or services. Why are they your favorites? What makes them different? Does something stand out?
For example, when we think of our favorite Boutique Inn or gym, it could be their logo, the range of services, the quality of their products, the customer service, the people, or the feeling of going there.
These things alone are important, but together they make your product or service unique!
Standing out can sometimes be seen as a negative, but branding is the highest compliment.
Accepting what makes you different is what makes you stand out. When you are authentic, you will exude a vibe that will attract your tribe of followers and propel you to be the best.
To stand out in today’s market, try these 5 tips:
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Be authentic
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Try not to compete with other similar brands, focus on yourself and your product or service.
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Before developing a logo and website, be sure to fully evaluate your product or service and identify all the things that make your business unique so that your brand sets itself apart from your ideal target audience. You need to resonate with them!
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Integrate what makes you different into your branding, marketing, website, social media, and physical space or product design.
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Thrive in your environment
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A vibe is a feeling that expresses your uniqueness. It is the voice of your brand. By capturing that vibe and incorporating your unique brand voice into all of your marketing materials, you will create an undeniable synergy.
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Maintain your vibe in everything you do, even your social media posts, and continually check to make sure what you’re putting on is the vibe your customer is experiencing.
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Don’t compromise your vibe for current trends; Always make sure you stay true to your brand identity.
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Connect with your target audience
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Now more than ever it is important not only to provide a product or service, but to create a community around it. This community of your ideal target audience and potential clients will become your tribe of loyal followers.
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Just like on the Survivor TV show, your tribe may “reject” you, so it is important to nurture those relationships and connect with your community in an authentic way.
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Social media presents an opportunity to grow your tribe and future loyal customers by engaging with them in new ways. On these platforms you can create groups, pages, stories, share photos and videos so that they learn more about you while you also learn more about them. This information, connection and commitment is invaluable.
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Strive to be the best
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Of course, you want to be the best product or service available, but beyond that, ask yourself how you can be better. Often thinking about how you can create a memorable brand experience can help you take it to the next level.
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Provide the highest quality of service, product, support and customer service possible. It’s amazing how many brands fall short in these vital areas and lose a lot of business as a result. This is your chance to shine above them and win over these new customers!
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Going further will automatically make you stand out. Your loyal customers will not only continue to buy from you, but will also recommend you to others.
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Be empathetic
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Put yourself in your customers’ shoes to better serve them. Unlike sympathy, which is compassion, empathy means imagining yourself in someone else’s situation. The more your potential customers realize that you “get” them and understand what they are going through, the more they will trust you to do business.
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Take advantage of the emotional triggers of your ideal client. What emotions drive your customers’ behavior?
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Listen to your customers. A 2018 study by M&C Saatchi reveals how 18% of consumers had stopped using a brand due to a broken promise. Are you meeting the quality and service that your customers deserve?
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Remember and respect the differences. People of different geographic locations, generations, and genders will not necessarily want the same from you. By developing unique marketing personalities, you will have a much better idea of how to reach out and engage your audience by offering them relevant content and services that they will appreciate receiving from you.
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While there are plenty of other ways to stand out, these brand building strategies will have the biggest impact.
Together with an expert, build a foundation by clearly differentiating your brand and building a memorable brand identity that you can apply to everything you do.
Its uniqueness is something that you should leverage and incorporate throughout your brand to capture your current and potential customers.
By being authentic, creating an environment, connecting with your tribe, and living to be the best, you are sure to stand out in the sea of mediocrity.
We are a full service branding, marketing and web development agency that can create your unique brand identity and increase your brand presence to be so compelling that your portfolio will be complete so you can earn more money than you can afford. Contact us for a free consultation.
For the success of your business,
Susan