Online blog marketing is a great thing. Almost every major site online is based on a blog or has an active and attractive blog attached to it. So why not you? Why not blog as part of your overall online marketing strategy? This is a fundamental question, because there are many people who use a blog ONLY as their main way of making money online. Therefore, implementing blog marketing online is absolutely vital to your success.
Now, some people see blogging as tools that only the entertainment industry and professional chefs use to engage with fans and followers. But that’s not true. You can blog for all kinds of reasons, and some of these reasons are the ones I’m going to talk about today. Never underestimate the power of a blog to drive sales, increase readership and engagement, and build your brand.
Here is a simple reason why people choose to implement blog marketing online:
1) Creating a professional blog is EASIER than a website
Do you know HTML? CSS? Javascript? PHP? All of these things are coding languages used by web developers to create websites. With blogs, you can skip them with simple “themes” that come complete and out of the box. For example, the most popular blogging platform called WordPress has themes that you can customize and make it look like you paid someone $ 100 to do it.
With themes, simply upload it to your WordPress dashboard and edit it however you see fit. There are TONS of free and paid ones. But you can download more easily for free from your WordPress dashboard. With the option of themes, creating a blog is easier than ever. You no longer have to struggle to learn how to code or pay people high fees to get a website built. And you don’t have to deal with website building software either.
Here’s another reason people implement blogging marketing online:
2) It’s great for monetizing
“Monetization” simply means how you are going to make money from your blog, site, product, etc. On a blog, there are many ways to monetize it. You can host Google AdSense ads on your blog, you can promote affiliate products (or your own products) on your blog, you can promote your affiliate program on your blog, you can create t-shirts and put them up for sale on your blog, and you can even charge people to advertise on your blog. It really is that simple.
Because I offer services and products, my favorite way to make money from my blog is by promoting my affiliate program there. In this way, I can encourage users looking to make money to see my advice in my blog posts and feel confident that my consulting services are even better than the knowledge I impart on my blog. Then they leave and become my affiliates, and I get a free promotion for my consulting services.
You can also do the same if you sell a product or service, or you can take a totally different route and promote affiliate items. You can sign up for a CPA (cost per action) program and earn money every time someone clicks on a link or banner on your blog. The options are endless and the world is yours when it comes to online blog marketing.
Here’s another reason people blog:
3) Video Blogs
Video blogging is very popular. These are the types of blogs that major entertainment companies and even little chefs use to get popular. If you are a chef, instead of writing about a recipe or how to make something, just create a video and upload it to your blog, so people can actually see you doing it. In addition, it will help you to build the link with your subscribers and frequent visitors.
If you are a viewer of a cooking video, wouldn’t you rather see how many ingredients and the proportion of ingredients to use rather than read about it? Some people just enjoy watching food cook. And if the day ever comes when they have to make the exact same recipe for themselves, they want to know the exact sizes and quantities to put in a pot before they run off and make a total mess of the dish.
Video blogging is very popular. But there is another reason why you should do blog marketing online.
4) Content distribution
It’s one thing to write a blog post, it’s quite another to write a blog post and share and distribute it over the Internet. Also, writing articles and uploading them to a custom website in an organized way is difficult. When you upload content to a regular website, you have to worry about the URL structure, how it fits on the page, how it fits with the ads or Google AdSense content, how to compose a snippet of it, etc. It can be a hassle.
But with a blog, all of this is taken care of for you. An excellent link structure is created and maintained, you can edit your blog posts with ease, you can easily design your blog post around ads, photos, and other links on your site, and more. Plus, you can make it easy for people to easily distribute your content and subscribe to your blog with just one click. Doing blog marketing online certainly has its benefits.
A blog can be a powerful tool when it comes to boosting your sales and profits. Hopefully now you don’t see blogging as a one-dimensional tool. It is definitely multidimensional, and the magnitude of its growth is based solely on its creativity and marketing ingenuity.
Also, make sure you realize that blogging is a great way to build your brand and presence within a niche. As time goes on, your blog can become an “authority site” within your niche. People will know everything about you and who you are, and they may contact you for partnerships, interviews, or even deals with top leaders in your niche. All of this can happen when you do blog marketing online, so get started today.