Home sellers looking to market their property in developing neighborhoods face tough challenges. All the houses look similar. All houses are sold for amounts in the same price range. The market, be it a hot seller market or a cool buyer market, largely determines the price, purchase terms, and sale time.
How do you make your home stand out from the crowd? How can you turn your property into a “hot” sale, even if the market is warm? Remember the “Three M’s” and apply these strategies from Design Psychology as you prepare your home for sale:
1. Magnetism. Because most buyers won’t even get out of their car unless a home is promising, create an exciting exterior that draws potential buyers to your home. Place an interesting focal point in your front yard, such as a water feature, large urn, or beautiful tree. Enhance your walkway with attractive plants or light fixtures that clearly mark the path to the front door. Use color psychology to paint your front door or frame a cheerful and inviting color, like Sherwin William’s Torchlight (golden wheat) or Rose Tan.
two. Mystery. Most home seekers only spend three to four minutes looking at the average home. Enchant with mystery as soon as prospects enter your home. Get the buyer to take a second look using lighting tricks from design psychology. Place a palm tree so that it partially blocks the view of the hallway. Illuminate the palm tree with a boat light that casts captivating shadows on the walls and ceiling.
3. Memory. Home buyers look at many houses in a row. Your goal is to make buyers remember your home above all others. Design psychology can help you get there. Think about your buyers’ dream: They want a lifestyle, not just a house. Make your buyers believe that if they choose your home, they will have the privilege and right to nap in that “fantastic garden hammock”, read a great book in your private reading nook, or cook a delicious meal in your gourmet kitchen.
Turn heads with your attractive home. Turn viewers into buyers. Turn your typical development home into a buyers’ dream home using home organization methods that create a delightful lifestyle.
© Copyright 2005 Jeanette J. Fisher All rights reserved.