what is seo

Search engine optimization (SEO) is an Internet marketing strategy that increases the traffic generated on websites by increasing the visibility of websites in search engines such as Bing and Google. If you can fully utilize search engines in your business, you will experience a growth rate and increase in traffic like never before.

The higher the SEO ranking, the higher the website will rank in the search engine results page (SERP) and the more traffic the website will generate. Here are some research data to show how important SEO is:

  • 93% of all traffic to a website comes from a search engine;

  • Every second there are 67k searches on Google;

  • Having the first position in Google has more than 34% of the click-through rate;

  • Almost 75% of users do not go beyond the first page in Google;

  • Nearly 80% of users ignore paid ads in search results;

  • 58% of all searches come from mobile devices.

Those are some of the few proven facts and statistics when it comes to SEO. Remember, this industry is always changing, so you and your business will need to evolve with it as much as possible. Below are the basic SEO strategies you would need to increase your website ranking:

keyword optimization

SEO keywords are keywords or phrases in your web content that make it possible for your website to be found through search engines. You use them according to the niche you are writing in, and anyone searching for certain keywords related to that niche can easily find your website. In this way, they help you drive the target audience to your website and increase your traffic.

Title tags

Every web content you produce should be tagged in the title. That is, the title, header and subtitles must have at least one keyword related to the niche you are talking about. This makes it easy for Google to rank your article among others when searching for certain keywords. It all starts from the title.

And don’t forget to make your headline informative and intriguing enough to attract your target audience.

meta descriptions

The meta description is an excerpt that summarizes the content of a web page. Meta descriptions are displayed when there are keywords related to the site searched for in search engines. This is crucial for on-page SEO and encourages targeted audiences to click through to your website.

engaging content

This is by far the most important of all. What is the use of doing all of the above if the content itself is not interesting? After inviting so many people to your website, what would they do if the problem was the content itself? Is your call to action strong in its own right? Are your blog posts just random information that doesn’t pertain to your niche? Are you writing for the sake of it? Or worse yet, do not write anything?

People won’t read something if it’s not related to what they’re looking for in the first place. This would only increase your website’s bounce rates and lower your website’s ranking on Google, which translates to a reduction in your traffic. Be sure to do proper research on anything you are going to write on your website and add references if necessary. Because if the content itself was missing, all the work would have been in vain.

And, if you don’t have time to write, get a content writer to do it for you.

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