With the advent of online galleries and shopping, it’s important to know what to look for when it comes to an online gallery.
These Lucky 7 tips should help you through the online maze!
1. Find a high-quality gallery. Many galleries are created by people on a whim, with no real idea of what constitutes high quality and a fair price. Talk to the people who run the site and don’t hesitate to ask for photos of previous work or contact details of satisfied clients.
2. Does the online store have a physical address? Check if the online site has a physical address. This is a good indication that the site has a solid foundation and responsibility. Post office boxes are usually an indication of an amateur facility.
3. What is the return policy? Check the site’s policies page to make sure you have a solid and well-articulated return policy. If there aren’t any, or if the policy is vague…keep looking elsewhere!
4. Can you talk to someone in ‘real life’ (on the phone or in person)? Does the online store have a fixed telephone line? If so, call the number and speak to the person who manages the gallery. For example, if you call 03 9018 6782 (Direct Art Australia), you will speak to Julian, the Manager; a real person (what a concept!).
5. Get the right size. Get out your tape measure or ruler and measure where you want to put the artwork or portrait. Believe me, this will be one of your best works! There is nothing worse than a picture that doesn’t fit…so order one for that size. Most galleries will be happy to paint a custom size.
6. Know the difference between a print, a transfer on canvas and an oil painting. It can be confusing to understand the difference between all the different types of artwork and media available. Here is a basic explanation: the best quality artwork is usually 100% hand painted oil paintings on canvas. Individual artists paint these and there is no computer enhancement… the artists are highly trained, in most cases; and there the paintings generate a wonderful energy. Poster Prints and Glicee Canvas Transfers are computer-enhanced images (except screen prints and limited-edition serial prints) and are generally lower in cost and quality). They can be mass produced and do not require the skill of a well-trained artist. There are exceptions to every rule!