We are well aware that the trend of social media platforms and the rise of Internet users are rapidly growing at a fast pace. The global reach of the Internet and most of the communications, offers, sales, purchases and other activities are now easily available on these social networking websites. Social media is now a substantial part of every marketing strategy and the benefits of social media are so significant that anyone who misses out on these benefits is missing out on a wealth of marketing opportunities. Informate Mobile Intelligence reported how attached Americans are to their smartphones and social media. According to their latest report, US citizens check their social media accounts like Facebook, Twitter, Instagram and others a staggering 17 times a day. Not only Americans but also users from other countries like Thailand, Argentina, Malaysia, Qatar, Mexico and South Africa check these network applications at least 40 times a day. That’s how popular you can be.
1. Profitable
Social media is a much cheaper and faster way to connect with people. You are saving a lot of money instead of spending on expensive ads. Signing up and creating a profile is free for almost all social media platforms and any paid promotions are relatively low cost compared to other marketing tactics. Spend small amounts of time and money initially, and gradually adjust your strategy and increase your budget, which will significantly increase your conversion rates and ROI. Social media agencies know the perspective of this growing platform and use effective social media strategies for business growth and development.
2. Brand recognition
Every strategy available to increase the visibility of your brands is of great value. Social networks are great channels to express your brand presence and content. Create a path to new customers, thus increasing the radius of your target audience. Social ads will work as a favor and will appear repeatedly on the profile of your target audience. There will be a continual reminder of your brand name and area of expertise, familiarizing new customers. You can ask your business partners, sponsors, and employees to “like” and “share” your page, which will increase brand awareness.
3.Traffic
Posting on social media will get you some traffic to the site, but it’s only restricted to the audience you already know and need for your business. More effort than that is required to achieve significant success. Every post on social media is an opportunity for a new visitor. Ranking in the top positions for your keywords will revolutionize your traffic. Create high-quality content such as blogs, infographics, case studies, business information that embeds your targeted keywords. This will make your web page more intriguing and believable. Followers will automatically like and share your website or webpage, expanding your reach. Search engine optimization is one of the ways, which is very important to achieve higher website ranking and acquire traffic for your website, as long as the web design company has done a good job in developing the site. website with the necessary technical infrastructure for SEO.
4. Perspectives and commitment
Customer insights are extremely valuable and that’s what social media does. Provides insight into customer interests and options. For example, Facebook insights help you understand exactly a customer’s point of view and her preferences. If you consider 20-35 year olds to be the age group for your target audience, but Facebook Insights suggests 25-40 year olds prefer your brand, then your target audience should change accordingly. This will increase your demographics and drive your business where there is maximum profit. Second, increased customer engagement will directly benefit your business. The two-way communication style on social media will help you improve the customer experience with your brand. Capable of answering product related queries and resolving issues you will develop a relationship with the customer, adding value to your brand. This way you will also achieve loyal customers and frequent buyers.
5. Analytics
Social media provides detailed analytics and statistics about your brand that will help you understand and learn what your next step should be. You can review the performance of your ads and analyze the results by improving your next ad campaign. For example, Instagram Insights provides insights into your Page’s activity, content, and audience. Activity stats show the number of profile views you had during the week. The content insights will show the number of posts you uploaded during the week and the audience insights will give you stats about the population your brand reached. Ideas interpreted in the right way will help you increase brand awareness, target audience, and traffic. Social advertising analytics gives you easy access to everything like frequency, impressions, clicks, and engagement, which will help you hit the dots to see how your business has grown with respect to the particular ad campaign.